The success of any internet business venture is heavily dependent on website positions in search results. Everybody in the field of internet marketing is beating the bushes to get the top spots in Google's listing and to attract more traffic towards their websites.

And it's no longer a secret that with advanced SEO tools you have haft the battle of success. That's why everyone who is trying to conquer Google's peak is on the hunt for the top-notch SEO software.

An increasing number of software developers keep pouring similar kinds of SEO tools into the internet market. But unfortunately not all of them fill the bill of website promoters and that is really important to identify what makes SEO software tick and be considered as the best one.

Advanced Web Ranking has won a fair share of popularity with website promoters. Originally the software was designed to monitor website positions but with the course of time this application has evolved, its functionality has been enriched by some new modules and features. But is this software an ultimate solution for website optimization as its developers claim? Let's close-examine this tool and see what it is capable of.

--- Rankings Check ---

Advanced Web Ranking is quite accurate when it comes to monitoring website's positions for targeted keywords. It lets users keep track of their website's ranking fluctuations, compare the results of current and previous checks and get all the data accumulated in rankings reports.

--- Keyword Research ---

AWR Keyword Research Tool lets users get new keywords ideas with the help of multiple keywords analysis tools, such as Google Keyword Tool, Yahoo Search Marketing, Wordtracker, etc. That helps users estimate how many searches will be performed for a specific keyword, identify existing search trends and acquire more info on niche market related keywords.

The bitter pill is that this feature is available only in the Enterprise version of AWR.

Besides Advanced Web Ranking makes the process of keyword research a frustrating time-hog. This SEO tool simply opens the third-party online tools in its internal browser and users have to master website navigation of all those online services and figure out the way they work.

--- Content optimization ---

Advanced Web Ranking has got a Keyword Analysis module on board. This module lets users get info concerning keyword density and prominence for each particular HTML element of the webpage. Users can also compare a webpage with one of the competing pages and get some general idea on where webpage content is not up to the mark.

But unfortunately AWR leaves you halfway in the process of content optimization. No further guidance and advice on how to calculate the most appropriate keyword density or prominence is provided. And you will have to either rack your brain to make all necessary calculations, or shell out and bring into play some other SEO software like WebSite Auditor.

--- Competition Research And Link Building ---

Every website optimizer knows that high quality links are the cornerstone of SEO success. Alas, but Advanced Web Ranking leaves you unarmed when it comes to competition research and link building. You will have to get some other SEO tools to cover these two vitally important aspects of website optimization campaign, which means extra expenses and time spent on mastering the use of those tools.

As you can see Advanced Web Ranking can be quite good at handing some website optimization tasks, but this tool is definitely lacking some functionality, which makes it rather far from being "advanced".

Finally, it's up to you to decide which SEO tool to bet on to forge into the lead in search results. But mind that the wrong choice may cost you too much.