One of the most recently and significant changes that Facebook introduced is the one that altered "Become a fan" to "Like". The user is not aware of what is being liked – whether it’s the attractive saying, the visited website, the underlying page or the remark made by their friends.

Here are ways to gain thousands of Facebook fans or get users to "like" your Facebook page in the shortest time possible:

Tip 1: Request that Users Like Your Page in the Ad

You must give users reason to ‘like’ your page. For instance, include a lot of entertaining content, vary your copy to be long and short, test several images and experiment with wide range of interest targets. Ensure that you keep it as simple as possible – employ causal language, just like when you are conversing on cool issues with a friend.

If your click-through rate is high, Facebook decreases your CPC as a reward to you. When you experiment with numerous ad variations, you are sure to discover a couple winners.

Tip 2: Direct Users to Your Facebook Page

If you send users to your website, you are ruling out the possibility of gaining a ‘like’ from the ad – sending them to your website will imply that the ‘like’ action is for the ad rather than being for your page. There’s no doubt, when traffic is sent to your page, you lose control over the ad headline. On the other hand, being able to gain fans from the ad is highly preferred to losing your control over the headline. Targeting and being able to choose images are highly essential in ascertaining the effectiveness of an ad. Therefore, you need to be very careful when choosing your page title since it will constitute your headline henceforth.

Tip 3: Your "Like" Page Should be Created to be Incentivized

For instance, you can come up with something like this "See the hottest entertaining photos and news on Facebook daily" on your "Like" page. Do not forget to include that user must become a fan before assessing the entertaining photos and news; also, remember to direct them to click on the "Like" button in order to become a fan.

Facebook gives you the opportunity to let your fans see something different from what non-fans are seeing. Therefore, you may use phrases such as ‘click the ‘like’ button to view the exclusive video’. It has been shown that incentivized pages received up to 300% higher click in comparison to the normal landing pages.

Tip 4: Sending Users to Your Wall is not a Good Practice

Sending users to your Facebook wall is a dumb thing to do just like directing your AdWords traffic to your website homepage instead of a pay per click landing page. The wall has no conversion ability. The better thing to do is to alter your original landing tab to become your incentivized ‘like’ page. Numerous users prefer to click ‘like’ button in order to view the exclusive content and subsequently go to the wall to learn about the views of other users and the number of fans you have generated.

Other tips include rotating your ads daily and sending regular updates to fans.