Search Engine Optimization, and the Page Rank Game

The topic of Search engine optimization addresses a wide spectrum of topics, both an art and a science, it must be dissected for internet promotion success. Both creative and technical skill sets are needed for the implementation of viable SEO. The campaigns you create must be quick to respond both in logic and opportunity. The tactics encompassed by good SEO are designed to drive free targeted traffic to your website, for a given set of keyword phrases, and try to land on the first page of major search engines SERPS for the selected key phrases.. To properly address your SEO concerns, you have to both address the on page, or on site optimization, in addition to your off site or linkbuilding strategy.

The simplest part of the process to be in command of is your on site or on page optimization, if you do not correctly optimize your site the search engine spiders will not accurately index the deep links in your content rich website. A google friendly site arrangement results in link equity to internal pages and allows these pages to rank better in google over time. Your internal linking should most often be in text content. Your website will be penalized if you create illegible or spammy internal link structures. It is also very valuable to have a range of keyword phrases to your internal link profile, according to some experts For larger sites, a directory of categories may be the best configuration for internal linking, due to the volume of pages in this type of site, which may forbid a simpler linking configuration. The proper implementation of On site SEO is a fairly involved system. That is one of the reasons I personally like to use WordPress for my blog. WordPress is both very simple to use and in conjunction with some very easy to engage adjustments and plugins for more highly developed strategies on site SEO becomes a simple process, Providing a continual volume of key phrase rich content as well as obedience to the google search result generation guidelines are additional technical necessities of on site SEO.

You can visualize the topic in any way you want, some of the experts will address pagerank, toolbar page rank, link equity, relevance, hub, neighborhood, authority and on ad infinitum.The bottom line is you must to build links to your sites and I am going to address the issue of external link building in notes going ahead from this moment, with article marketing and blog commenting already posted to the site for your examination, and a series of individual procedures that we will dispatch after we define External SEO in the next article