The power of creating a blog as part of an affiliate program

HomeReal Estate

  • Author Alan Cowgill
  • Published February 16, 2011
  • Word count 1,197

Blogging is an internet phenomenon. You should really take the time to learn how to use this powerful tool to market your affiliate program.

A Blog is basically an online web log or journal, so to speak. There are literally millions of blogs on the internet today and they are all varied and different; they are different not only in the type of content they provide but also in the way that the content is written or delivered to its target audience.

Some blogs will be all text based and yet others will incorporate audio and video. How creative you get is limited only by your creativity. Your job is to create and use blogs that deal specifically with the product you are promoting. As such, considering you are marketing my program we would want to focus on blogs that deal with real estate investing, purchasing, and of course where to locate the source of funds one needs to compete in today's real estate market. The key here is to be very narrow in your approach. What I mean by that is that you should stay away from "general" discussion blogs and focus more on the targeted "niche" information.

For example, you might want to start a blog about "general real estate practices," or "how to invest in real estate," or something like that. These blogs are way to generic and general in nature and not suitable for your purposes. You want a very focused blog; something along the lines of "finding real estate investors," or "Finding the money to do your real estate deal." The point is to create a blog that meets the criteria of being very focused. The reason for this is quite simple. If you were to type in the search term "real estate investing" or "How to invest in real estate," you are going to get over 22 million responses. However, when you narrow it down to a very specific topic like "finding money for real estate deals" you have narrowed it down to a little over one million. People online that you want to market to will be using very specific search terms. Your job is to create a blog that meets those narrow search criteria.

Once you find the search criteria that you think your customers will be using you are going to want to create a blog that meets those needs and you want to start posting on that blog. At first, please, do not make any mention of your affiliate program. Just post commentary on the blog. For example, if you use the search term "finding money for real estate deals" you will find that one of the top search results is a blog that was started very simply with word press and quite frankly is not that impressive. Your job is to make a better blog. And by the way, you may want to seriously consider having more than one blog! Remember, the key to a great blog is to be very targeted with the information you are discussing.

Understand the nature of the person you are marketing to. Most people do not want to buy! They want information. Your job is to leverage information! So create a blog that deals specifically with the information people are looking for. Provide them with relative and insightful blog entries and continue to make blog posts.

Make sure that you use the same "key words" every time so that your blog comes up in the search results and makes people want to click on your blog for the information they are looking for.

To start your blog I would recommend that you read my e-book "How to get all the money you need to buy property," and then make a blog entry reviewing the book. Get a conversation started on it. Get people to comment on your blog about their experience with the book. Hell, give the book away to your friends and family and ask them to go to your blog and post some comments. Be creative. The more people you have talking about the book the easier it is going to be later to get them and others to buy.

Remember what I said about using the same key word. In this case your key words would be "Alan Cowgill" and "How to get all the money you need to buy property. "Try using those two statements at least twice in each blog entry you make. Perhaps you might want to make a blog entry for each chapter. Again, the key here is to get creative!

Once you have a good discussion going you are now going to want to insert your "leverage." For example; next to the blog entry about the e-book or the chapter you are discussing at the time, you may want to consider entering a link and commentary letting people know that they can download their own free copy of the e-book so that they can join the commentary! The key here is to get them to download the book and to capture their email address. Make it a requirement that they provide you with a "good" and "viable" email address so that you can send them the link where they can download the book. This guarantees you that you are getting good contact information from them. This helps you build an email distribution list.

Lastly, once you have a loyal following you can start making blog entries about the affiliate program you are promoting. For example, you may want to make a blog entry about Chapters three and four of the E-book and then follow it up with;

You can learn more about this topic by visiting Alan's website and attending one of his seminars or better yet getting one of his home study courses. Click here for more information.

This is where you can insert your "affiliate link" to make sure you get the credit! The key here to remember is that you want to leverage information so that people trust you and the information you are providing. Once they trust you and you have a relationship with them, that is when you insert your leverage!

We should mention that starting a blog is easy and fun! Did we forget to mention that you can start one for free!? Although we normally do not make a practice of recommending products or services from other companies we decided to make an exception in this case. If you want to start your blog and need to do it as easily and as inexpensively as possible then we would recommend that you check out Word Press. You can find them easily with a search engine.

To your success,

E. Alan Cowgill

PS. To get an idea of how to put a Blog together you should go online and take a look around at some of the more popular blogs to get some great ideas on how you should do yours.

E. Alan Cowgill is the owner of Colby Properties, LLC. and President of Integrity Home Buyers, Inc. Since 1995, Alan has bought and/or sold hundreds of single family and small multi-family investment properties. His home study system, 'Private Lending Made Easy', shows others how to find private lenders for their very own real estate business.

His website is http://www.ALANCOWGILLSTORE.INFO

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