Getting a website built for your company can be expensive. Because of this you want to make sure that your site is as efficient as possible at attracting potential customers and converting hits into sales. This way you can recoup the initial investment in your site and feel confident that you have the best promotional tool possible to sell your products and services online.

There are many things that your website should have although there are three main things that any site needs to ensure that it will be successful. By working with a reputable web design and development company you will have the best chance of getting the kind of functional site you need for your company.

A good site is one that marries sound functionality with a beautiful appearance and search engine optimization features that will attract customers, get them interested in your products and services and cause them to choose you over your competition. Here is what you need:

Search engine optimization

If your customers can’t find your site, they can’t learn about your products and services. Good search engine optimization makes your site much more visible and will put it higher on the list of search engine results. This means that potential customers will find your site before those belonging to your competitors.

Search engine optimization is not all about content although that does play a large role in getting you the kind of ranking you have been hoping for. It also involves using links and html tags that make the search engines sit up and take notice.

Sound functionality at any download speed

Functionality is important. You need to ensure that your site works well and that it is not constantly breaking down or leading to dead ends. It is important to stress that your site needs to work well at any download speed. Although many people do have high speed internet access the fact is that not all do. A site that takes a long time to load on a slow connection speed will often get passed by and this means missed sales and income opportunities.

A logical layout that is easy to navigate

It is important to make sure that your site is easy to navigate. This means making menu options easy to find and utilize. Remember that not everyone who views your site will be able to figure out an obscure layout and will usually end up moving on to another site as soon as they become frustrated. As with download speed or poor functionality, a bad layout can cause people to pass your site by and this is something that you want to avoid whenever possible.