Las Vegas, Nevada - United States – January 1, 2010 – Simplicity and modern technology were merged together this morning in a statement released by Just5, the newest player in the US cell phone market. With larger companies pushing "Smartphones" and complex mobile devices that do everything but cook you dinner, Just5 announced a line of "Spacephones" that do what a cell phone is supposed to do – make phone calls. Incorporating their streamlined design ideas and innovative color combinations, the newest creation from the European manufacturer is expected to take America by storm.

"Technology is great, but sometimes we take it too far," said Alex Petrov VP of Operations at Just5 Americas. "Is it really necessary to do all that we do from a hand-held mobile device? Email, web surfing, and video games all cut into the time that we could spend getting to know each other socially. The more we do those, the less we really understand each other as people. Here at Just5, we see that as a problem, so we created a phone that makes phone calls and sends text messages - that’s it."

Just5, the fastest growing European cell phone manufacturer, will be marketing its new Spacephone, the J510, with their other highly anticipated simple cell phone, the J509. Both utilize the same design scheme, large buttons, speaker, and the SOS button, a button that can be pushed for emergency assistance. There are no frills or apps available for either phone, so the calling plans are simple and affordable. Unlimited talk and text is just $40 per month.

"We expect the Spacephone to be popular with parents who want their kids to have a cell phone, but not web access," said Alex Petrov. "The J509 will eventually be seen as a necessity for seniors who want to be out and about. With the SOS feature, we expect them to be popular inside the home as well, maybe replacing the landline for many seniors previously resistant to that idea. The phones are durable and long-lasting, and the calling plans are affordable."

About Just5

Founded in 2007, Just5 is one of the fastest growing European cell phone companies, a global provider of mobile phones that are designed for optimal ease of use, reliability and emergency response, offering basic features that are ideal for people who love things to be simple. Features include large buttons, a high-volume speaker for amplified sound, a long-lasting battery for reliability, and a Personal Emergency Response System. Just5’s unlocked GSM 850/1900 band phones enable users to connect with any U.S. or Canadian GSM service provider. For more information, visit www.just5.com.