QR codes or quick response codes are two dimensional bar codes that can be easily read by mobile devices with the use of mobile apps like QR code readers. Thanks to the Japanese concern Denso-Wave that came up with this innovative concept, gathering and retaining information from any transit media platform has become very easy and convenient. So, if you are looking for information about a product or service, simply scan the codification. The codification once scanned will direct you to sites from where you can learn more about a specific product or service.

QR codes are different from the normal barcodes as they can store and present a lot of data like, advertisements, tickets, coupons, website URLs and more. Unlike a heavy handheld bar code scanner, these codifications can be read and scanned by mobile devices like cell phones and smart phones.

There are many unique ways of using these codifications. In Japan, they are extensively used on the walls of commercial buildings, thus helping people to know more about the company. QR code integration on magazines, journals, posters, and business card can take the customer to the desired website or the client’s Facebook or Twitter page. Read on to know more about the various uses and implementation of this technology.

The new age advertising – There is a change in pace with the implementation of QR codes in the domain of marketing. According to a recent survey, more than 40 percent of mobile users in Japan use this technology to scan advertisements. Mobile advertisers are also finding it easy as it saves them the cost and labor of sending personalized messages. A QR code on the magazine cover, building wall or in a newspaper advertisement can provide a lot of information. All you have to do is just scan the code and wait for the desired website to load. In the age of digital marketing, it is certainly the next big thing to look up to. The idea is gaining momentum in several other countries as well.

Easy e-ticket applications – Apart from intelligent advertising, QR codes are also being pragmatically used for purchasing online tickets. So, if you are an event marketer send your customers the QR code of the event ticket. Once the tickets are scanned at the counters they are considered used. This not only speeds up your event registration process, but also makes things less complicated.