Who could have predicted that mobiles could be used from purposes other than just keeping in touch with friends and family? As the saying goes," Make hay while the sun shines", retailers are certainly taking full advantage of the fact. M commerce is now huge and retailers are quite taken up with HTML5, which will revolutionize the whole mobile commerce experience.

In order to use m commerce effectively, you must keep yourself updated regarding the new technologies and software that are being released into the market regularly. Let us take a look at the trends which have influenced m commerce:

• Investment - FitForCommerce states that the net investment by retailers on their mobile sites will amount to 170,000 dollars this year. During the launch phase of their platform, most of them are including a minimum of one rich application along with mobile Web. The mobile channel currently comprises 3-5% of the total web related revenue but the number will shoot up soon.

• Social networking – Mobile social network-based loyalty programs are gradually gathering a huge audience. Mobiles are very useful while sharing, which is why Barnes & Noble used LendMe Technology to allow users to share eligible e-books with their friends upto 14 days.

• Couponing – This occupies a major portion of the m commerce services. Retailers are facing a real challenge due to the falling of engagement rates. The best way to salvage the situation is to introduce mobile couponing. Mobile coupon redemption has a higher rate than paper ones (a dismal 0.2%-2%). The popularity is due to the receiving of relevant and geolocated messages and an equally high affinity for the particular brand.

• Location – Even this factor plays an important role in the world of mobile commerce services. Some applications let users check-in via their phones and reveal the geographical location of the destination. Stores are offering coupons and discounts to early birds who check-in first.

• Analytics – Last but not the least, this parameter helps to judge the effectiveness in a platform specific setting. Examine the traffic analytics of a website and then check if it is compatible with all operating systems. You have to "mobile optimize" your website properly so that it can support the latest software.

If you want to know more about the basics of mobile commerce and how it can be useful to you, then all you need to do is visit the website of Cart2Mobile. It provides all the latest features such as augmented reality, mobile booking, and many more. Ready to join the revolution?