A website design project can be fantastic since a great website can do a lot to help promote your company and the products or services that it offers. If you are planning on having a website developed for you in the near future, the following are some examples of functionality that may help turn a simple website design into a machine that is capable of bringing in a lot of profit for your company.

Some of the functions listed here will not apply to your company and you should be able to realize which will and will not meet your needs. Some are very basic and may be built into your site without you even realizing it. In fact, a good website design will allow you to use these functions naturally and intuitively without the need for excessive training.

Content management systems

A content management system is an example of website functionality that is often just built right in. It allows a person to change text, photographic and html portions of a website simply and easily. Although this is often an additional cost that is added on to a website development project in the end it can save you money. This is because you will be able to update your own site and will not have to pay as much for site maintenance.

Site analytics tools

This is an important example of website functionality that will allow you to monitor your site. These tools allow you to monitor who has clicked on your site and whether or not they are a newcomer or whether they have been there before. Some analytical tools can tell you what they were searching for when they found your website. You can use this both as an everyday monitoring tool and as a way of telling which new portions of your site are getting the most attention.

Search engine optimization tools

Search engine optimization allows your customers to find you quickly and easily. If you type in a search term into an engine such as Google, you will get pages and pages of results. Search engine optimization tools allow you to move to the top of these search engine results. Because your clients will be able to find you more quickly there is a better chance that your website will generate income for your company.

Custom functionality

The sky can be the limit when it comes to custom functionality. You can add functionality such as a link to accounting or ordering software, something that can be great if you do a lot of business online. A custom store front and shopping cart can also make a website into something that is more than just decorative.

By having clear ideas of what you want your site to do for your company you will be able to pick and choose the functionality that you need most. Whether it is a members-only password protected area, a slick and beautiful storefront or a customized ordering or inventory system, website functionality will make your site work hard and bring home the kind of income you have always wanted it to.