There are many different aspects or areas that you may want to incorporate into your next website design project. One that you may want to consider is the testimonial. A testimonial section can benefit your company in many different ways. Here is a look at some of the most common. They may just cause you to be interested in adding a section such as this when it is time to build or rebuild your website.

What is a testimonial?

A testimonial is a written statement or comment that a customer makes. People often leave testimonials about products or services that they feel particularly strongly about. Although many people think that a testimonial should not be solicited the truth is that some of the best ones have been written in response to a company’s request for customer feedback. Regardless of whether a testimonial is talking about a product or service that your company offers or they are talking about the less tangible qualities that your company excels at, testimonials can be very effective.

Why can it be a beneficial part of your website?

Potential customers are often drawn more strongly to a company that they feel they have a connection with. If you include customer testimonials you may find that you are putting a human face on your company and that you will get more of a response than if you had simply designed a nice site with very little that is personal about it. If customers feel that they get a human feeling from your company they are more likely going to purchase from you or use your company’s services instead.

The key is to use the right kind of testimonial on your website. They need to sound real and honest rather than sounding as though they are fake or forced. It is also important that they seem relevant and talk about something that actually refers to your business. A random testimonial that does not seem to have anything to do with your company may also fail to help you connect with your clients.

Elements of a good testimonial

There are a few things that make a good testimonial even better. The first is that they are specific. They do not have to talk about a product, they can also talk about another quality that your company exhibits. However, it is important that you talk about specific features rather than making a general statement about how amazing your company is.

It can also make a testimonial seem more realistic if there is a name and some general information included with them. It is true that this is something that can be altered or added but if the testimonials seem realistic it will often seem less likely that this was done. A successful company is one that gives the impression of being honest and upfront rather than adding anything or hiding any details.

Whether you want to use testimonials on your site is up to you. You may find, however, that by adding this personal, human touch that it becomes easier to market your company using your website.