Search engine optimisation refers to the process of increasing a website’s search engine ranking enabled by the relevant search terms that the people are most likely to key in to get what they are looking for. Search engine optimisation, better known as SEO, understandably the higher you rank the more traffic you have to your website.

The objective is to be featured among the top 20 search results, because seldom do people go beyond this number for finding what they need. Most people are of the opinion that search engine optimisation for improving their search engine rankings is beyond their capabilities, being a highly skilled task that demands a great deal of effort and time.

Wrong! True, increasing the search engine ranking in competitive sectors is daunting, but since most websites are not within these competitive sectors, higher rankings can be achieved by simply applying the basics of search engine optimisation. And trust me, it only takes half an hour to do it. This article puts down the search engine optimization basics knowing which you can build more traffic to your website.

Link structure within the website

An obvious aspect of search engine optimisation, which is often overlooked, is ensuring that the search engine spiders are able to "crawl" through each of the pages within your website. It they can’t find your links, the search engine will not get you indexed and no amount of search engine optimization will be able to help you. Avoid using JavaScript for the links and use small numbers in them. Also make sure that every page within your website is related to at least another and reinforce each link by organizing them so that sub-topics are linked with the topic pages with the most appropriate link texts. Once you have accomplished this, rest assured of half the job being done.

Off-page elements

Link texts are one of the two most important aspects in securing good rankings in the search engines. You can place the link text either on pages within the website or on other sites as well. Including the webpage’s primary search item in the link text is important. However, try to include different link texts for every link that connects to a particular page.

Remember that links influence even more if the text about them relates to the pages’ topics, thereby the search items.

On-page elements

• Title tag –

Next of the two most important aspects of search engine optimization and securing a good search engine ranking is to ensure that the pages’ search terms are well embedded in the tag.

Use different search terms for each webpage.

• Description tag –

Although some search engines do not display the description tags, some do and including a description tag, therefore, is necessary.

The best practice here is to place the description twice, if not more – once at the beginning and once later on.

• H tag –

H tags are calculated in a scale of 1 to 6 and the bigger the H tag the more weight it obtains.

Including a search term in the heading, therefore, is extremely effective in securing a higher ranking in the search results.

Placing the very first H tag as near to the top is also an effective search engine optimization technique.

• Text -

Use the relevant search terms within the website’s content as many times as possible, without affecting its readability.

Including a search term near the beginning of the content is what many search engine optimization experts will profess and having the search terms in bold will add more weight to it.

However, the primary concern here is to represent the search terms well within the text or some search engines may penalize you for filler content production. Follow these search engine optimisation basics and I an sure they will help you generate more traffic to your website in no time.