Search Engine Optimisation (SEO) is a process of bridging the gap between your website and Search Engines. It follows a mechanism to get into search engines and influential phenomenon to stay higher in search engine rankings. However, getting into Search Engine Optimization is not that difficult as other jobs could be because it does not demand you to have sophisticated skills or educational grades or whatever that may be essential for any other job. All what it requires you to have, are some basic knowledge of Internet and WWW. You should be able to follow some guidelines of search engines in order to get your website ranking higher.

The following is the very basic set of activities that you should perform or look at while starting with SEO:

1.Make sure your website is functional and allows search engines to approach it.

2.Determine your website’s audience or the market if you are selling or serving.

3.Focus on the content if your website – Appropriate content is very important.

4.Check if each page’s Title and content headers (i.e. the headings) are appropriate.

5.Make sure your specific keywords or the phrases appear in your content in a suitable way.

6.Make sure you have guided search engines to crawl your website efficiently by means of writing valid HTML in the code for your website. You should get it validated by a Web developer.

7.If images are used then you should check if they have appropriate titles/alternate texts so that if images are not displayed then the titles/alternate texts should be able to explain to search engines and users what they are.

8.Check if your website pages are linked well to each other.

9.You should look around at other similar websites or related communities where you can have some links pointing to your website – it is as simple as getting votes from others!

10.Getting links from related and relevant websites or communities will help you in getting ranked high in search engines.

Above, is a very basic checklist or activities that one should do. You should consider learning more and consulting a SEO firm like SEO London, which have a proven SEO record.