Google Instant Preview is a magnificent add – on of the Google Instant. It has induced a new lease of life to the fast and growing need of speedy info with option for on-the-spot quick-look at the website. Google Instant has enabled instant search results as and when the entries are made letter by letter into Google’s search box. This substantially reduces the time a user spends searching for something on the web. Google Instant Preview is a relatively new feature that provides with a preview of the site on the google page itself.

How Google Instant Preview Works

Now the question is this: is the searcher’s experience really going to be improved (in terms of speed) with this feature, or has it only made things more complex for web searchers? The result of Google’s research showed that on the average, those searching the web with Google Instant Preview are 5 percent very likely to be happy with the search results they select following their viewing of the visual preview placed by the side of the organic listing. The most notable thing about the Google Instant Preview is that it enables web visitors to view a site before visiting it. The screenshot of every webpage listed in Google’s index is taken by Google in order to create the Instant Preview. Subsequently, users are enabled to access the previews through a magnifying glass icon located towards the right of each search result.

Benefits of Instant Preview

Among the notable elements to Google Instant Previews is that sometimes, a section of the webpage that bears the page description of the search term is highlighted. The advantage of this feature would be better appreciated when you are searching a person’s information in a web page that has information of several thousands of people. Thus, rather than scroll through the whole page to locate the person’s info, simply take a look at the Instant Preview to find exactly where the person is on the webpage in question.

"Using Google Instant Preview, a search query is matched with the web’s index, in order to spot the parts of each webpage that is relevant, then put them together and subsequently present the outcome preview in a search-customized manner to the searcher, just in the matter of a split second" says an expert on Google Blog.

In addition to speeding up the searching process, Google Instant Preview also speeds up decision making hook ups on considering whether or not to click on a link. Currently, Google makes lot more data available to assist a searcher. Initially, only the first two lines of a web page are displayed by search engines under a search result. But recently, other pieces of information such as date, site links, cached content and others are also included. A searcher can employ Instant Previews to achieve a wide range of tasks.

Lesson for Online Marketers

Note: A searcher has a choice to either click on the Instant Preview feature or ignore it. Therefore, the most important thing is to have a well written and well defined description of the purpose of the site (what it is all about). However, ensure that the description does not go beyond the 150 character limit. In essence, your focus should be on the Meta content description.