A website is generally composed of multiple pages which are designed and developed for a specific reason and purpose. However, there are different categories and types of pages to serve a specific objective such as Landing Pages. Landing pages are designed to have a conversion or to keep the traffic just within that page or to divert the total traffic to another website. In practice, the most common use of landing pages is about having specific traffic to be captured either delivered by a paid campaign or some referral. However, the following are some factors that need to be kept in mind during design for search engine optimization (SEO).

Landing Page Design Factors

The page should be compact and should have a call to action

The page should not be overloaded with content

There should be complete information, but precisely related to the product or service

The design should be according to the website theme

There should be proper presentation of content

There should be appropriate graphics such as having well suited banners and icons

There should be a contact us form to generate leads

Social interaction should be made easy via profile links

There should be testimonials and reviews

Landing Page SEO Factors

The page should have appropriate title and META tags

There should be suitable usage of headings

There must be little but relevant content

The page must have validated HTML and CSS

The links within the page should be user friendly

If the page is diverting the traffic to other sites then it must be using appropriate redirects

The page size should be small and optimized to load quickly

Above, are some of the factors for landing pages with respect to design and search engine optimization. Though, many other factors can be added but these are the basic ones to follow so that the landing page serves best in capturing a sale or having appropriate engagement of the traffic delivered by the search engine and any other paid campaign. This will help determine the success of the landing page and associate sales. However, for a detailed analysis and free consultation you can contact a web design and SEO firm like SEO Los Angeles for better ROI assessment and ga