Truly phenomenal athletes only come along every great once in a while to revolutionize and excite a game. Lebron James would certainly qualify as just such a game changer. Charisma and skills that boggle the mind along with youth and attitude that can not be beat are all part of the kings arsenal. Success and swagger are great for advertising all sorts of stylish clothes and basketball equipment as well. The LBJ logo is moving merchandise of all shapes and sizes and Lebron's shoes are at the pinnacle of sports merchandise.

Basketball is a game of constant action and fast pace movement. Up and down the court with jumping and shooting at one end or the other the flow can sweep a fan away. Explosive plays such as shot blocks and the ever popular slam dunk adds an element of game breaking highlights to the scene. A unique talent like that of Lebron can turn any sporting event into a memory that lasts a lifetime.

Sales and marketing are huge part sports in this day in age. Clothes and equipment of all kinds is on the market at this very moment with every team and big time player represented. The bigger the team or player, the bigger the demand and thus the supply. Jerseys and hats are just a portion of the pie. The super stars like the king can be bigger than some entire teams when it comes to selling sports gear.

Jerseys and footwear top the increasing demand for the ever popular sporting gear market. Since the first days of canvas basketball shoes to the modern Zooms and Air Max's gear of today, its been all about the footwear. Playing the game takes quality footwear to get good grip and ankle support coupled with lite weight and style to top it off.

Lite weight footwear is crucial in basketball. That may seem odd with high tops being a bit on the big side in many cases. However lite weight materials give stability and without holding a player down. Grip on the court is also something that can change a game on each and every play. Every little slip and slide will cause plays to turn the other way and game changing moments will be lost.

Good gear is a big part of being a fan or a player. Representing the teams and players that make the games so great is what being a sports fan is all about. The whole family can get behind a favorite team or player and watch the games as a way of family bonding. It is the best way to look great with style and flavor and let the neighborhood know who has game.

The top of the line in style and swagger is anything that the king straps to his feet. Jumping over the competition and dunking down highlight after highlight, the reign of the king is just getting better. As current as current can be and always the best on the court, it is hard to go wrong.

Getting a pair of Lebron's shoes will not give anyone instant game, but it is a step in the right direction. The right equipment can change the way the game is played. Get the gear and get on the court style next time you play.