Ecommerce conversion is basically focused on design, the way a button is placed as well as the ability to checkout with ease. However, the process only begins immediately as a visitor lands on any given webpage. This explains the importance of textual content.

These top rules on applying text on e-commerce website will welcome new visitors to your site, get rid of confusion and would supply information about what visitors need to know about your offerings.

• It’s Wrong to Assume that Customers are Knowledgeable About Your Products

Features such as FAQ (Frequently Asked Questions) as well as customer service features are quite needful – these are supporting pages and provide descriptions about your product. Choice of word is also necessary in teaching visitors about your product, just the same way as it helps in search engine ranking.

• Give definition of Contractions and Acronyms Used

This is very needful; as popular as you think some terms are, there are those who are just hearing them for the first time. For instance, if you are dealing on computers, you can write ‘Read-Only Memory’ in bracket so that a newbie in computer terms would not be confused when you use ROM.

• Organization Names and Special Terms Should be Clearly Spelt Out

The abbreviations should be in parenthesis, while the names should be fully spelt out. Majority of the online magazines and newspapers stick to this rule; thus, visitors are more conversant with this method.

Also, define special terms clearly and in short, easy manner. You can employ features such as indents, boldface, parenthesis etc. to highlight on such terms. Also, short descriptions using the keywords would be helpful. Again, if there is need to define a particular term’s process in details, you can employ a separate message page, using a popup-link. Also, a full tag description at the foot of the page would be okay – don’t forget to always use layman ’s terms.

• Don’t Forget the Search Engines

Use common search terms in order to facilitate search engine crawling of your ecommerce pages.

• Don’t Ignore the Common Questions that Shoppers Ask

This is particularly important if such questions have been repeated over and again; in such case, address those questions on your site for all to see.

• Take a Step Further Beyond the Manufacturer’s Content

The content supplied by manufacturer is insufficient. It is quite possible that your competitors could be using the same verbiage – so, go out of your way to provide more unique details.

• Don’t Forget to Publish Feedback from Customers

Testimonials, reviews as well as customers’ comment are an essential part of your site content. A lot of people rely extensively on what others are saying about you and your products – particularly if the reviews are genuine.

• Blog Posts

This is one of the effective strategies for sharing information and generating massive traffic to businesses online.

Take advantage of these top strategies today!