Gold is a highly precious metal which has been known from ancient times and used by artisans in jewelry making and other arts since then. We can say that gold is always been a center of attraction for people and in the current modern era, it has become a vital necessity of financial structure as a maker of currency. Since 3000 B.C, gold is considered as a representative of wealth and power for many kings, throughout the globe.

A precise report of World Gold Council also known as WGC has revealed that the demand level of Indian Gold Jewelry was quite high s compare to the other forms of gold in 2007. Traders are predicting that if this demand of gold continues then a yearly consumption of gold in India can increase as much as 30% per year to nine hundred tons. An extra thing which makes the gold metal noticeable is its durability and alluring looks.

In Mumbai (city of India), a drastic drop has been observed in the demand of gold at one hundred kg as compared to other cities of the country. It is due to the reason that the prices of gold are increased which causes displeasure among people and they don't buy it. Under such circumstances, import has also been affected. The demand of gold can be raised if the prices come down to 12200 rupees per 10 grams.

Nowadays, in India, gold jewelers are offering various attractive discount offers to draw the attention of their customers. Indians are known for their extreme love of gold. This is because, in Hindu mythology, they have their Gods and Goddesses which have a golden outlook. It has been known that one of the Hindu Gods named "Brahma". He is famous to known as Hiranyagarbha, the actual meaning of this term means that Brahma is the intuitive of gold and it is a belief that he was in the Cosmic gold egg. This is the reason why gold is so liked, famed and demanded through eras among Hindus. Only because of these myths, Indian gold jewelry is very popular and demanding.

In a few particular days, gold sales are increased and these are the days which are marked as a traditional festivals or religious occasions in a Hindu calendar. Dhanteras days and several events such as Dassera are most famous ones and carnivals of Durga Pooja, Navratri and many more are such fortune days in which Indian gold jewelry is bought in large quantities by Hindus.