If you look at the # of people involved in Internet companies, it is amazing that so many people don't utilise all that the internet has to offer. Many people take an idea & run with it, thinking they can throw up a website & voile money magically appears. Without knowledge of search engine optimization, keywords, advertising plans, et cetera. You can not succeed, at least not for long. While many people are running successful online businesses with little or no effort, they'll tell you that it didn't happen overnight. It takes effort & more importantly, time. If you're not prepared to put in the time to your online success, more than likely to guarantee you'll not succeed.

Search engine optimization is 1 of the most powerful tools ever! If you're looking to increase targeted traffic to your site, you need to know what, where, & how of SEO. Lack of this knowledge, you chasing your tail & feeling like a failure. Take a moment & review the do & dont of SEO optimization.

Bath Keywords

This is the main culprit in the failure line. Your keywords are the very KEY

Words. Take a look at your website, what's it saying? Does it reflect the message you're trying to convey? Will people searching for your products or services know how to find you? Without the right keywords, people can not find you, & if they can not find you, you can not sell.

With broad matching you a considerable amount of unwanted traffic because people aren't looking for what you sell. By narrowing down your keywords, you're now a target base of people who want what you've to offer.

Website Format

When you look at your website makes it flow? Is it easy on the eyes? Does it make you or scare you away? There is so much more to create a Web site than to post some pics & maybe some flash intros. Your site must be planned, & information should be placed in such a way that the reader can scan it without getting confused. 1 of the fastest ways for someone to leave your site to a messy page. There is no need to put everything on 1 page. You want your first page to compel them to click on other links & dig deeper to see what you've to offer.

Link Building

Link building is an aspect that search engines use to push your site to the top of search page. This is often overlooked, but it's an essential part of good site optimization & shouldn't be ignored.

SEO consultants

There are many SEO consultant who can help you get hits on your site. 1 thing to remember is that there are as many illegal operators as there are legitimate them. Beware of companies that "guarantee" hits or those with many domain names. Ask them how their business works & always go with your gut feeling. If it doesn't feel right, go ahead.

If you don't take advantage of search engine optimization, you're not putting all your effort into your online business. Make your business the best you can, using all the tools the Internet has to offer.