A very important factor in site optimization that's often overlooked is the title tags. This is the code for your page in the head section. What does my Title Tag Include

Importance of Keywords

Before you start building your website, choose 3 or 4 primary keywords. There are a # of free keyword research tools available to help you find the right keywords for your niche, & it's recommended that you use them to make sure that the keywords you use will work for you.

What Should My Title Tag Include

This is how many people are lazy & it costs them, whether they realise it or not.

By just your company name, it'll be difficult for the search engines & web surfers to find you unless you already know, like YouTube.c Com. For the smaller business owner, it's recommended that you put your name, your city, & two or three of your primary keywords. For example, if you own Tom's Marketing Company, toms marketing SEO consultant, would be far better than toms marketing company |. This is important because it tells search engines what keywords to list you under. This lets people know that you're a marketing company, & you also do SEO consulting services. Toms Marketing Company, didn't focus on what type of marketing you really do. You can also add your city, state, Tom marketing SEO consulting California |. Hyperlinks.

You should limit your title tag is no longer than sixty-five characters because that is the limit appears that most search engines, so no unnecessary words just to avoid waste space.

Title tag error

There are 3 major mistakes that people make that costs them more search engine ranking.

1 Untitled. This may sound a bit strange, but there are many places that don't have a title. Try using a keyword such as a hyperlink instead, for example: Next SEO Conference.

2. Just use the company name. Unless you are known, who the heck you are among the millions of other small business owners & marketers?

3 Using your company name on every page. You might think that having your company name on each page will help, but the fact is that many of the search engines penalise sites that do this. Using different tags for each page will get you listed in search engines for multiple keywords. In addition, it makes your page content is relevant for specific keywords for a better ranking.

4. Save the file name incorrectly. When saving a file, instead of saving it as the date, or your own personal way of storing files, use 1 of your keywords. Example: Instead of saving a file as 010309.J Jones, save it as seminar.J Jones |. Since search engines use title & keywords in your content, you miss the chance for increased placements. If you conduct seminars, would you use 1 of your primary keywords.

5; When most people put links on their page, use things like click here, or read more |. Many website owners make the mistake of just using their company name on each side of their page in the title tags. User keywords helps to increase the page in search engine rankings.

These proposals are just the tip of the iceberg when it comes to search engine optimization, but to make some simple changes in your title tags will prove to be beneficial for your online business.