Online coupons are issued more than ever lately by top retailers which need to promote their online stores, especially as they shift more and more of their business online to reach as many customers as possible.

The best way to get discount codes and online coupons from national retailers is to sign up for updates on the online store sites or through a tax-deferred government 529 plan, as these sites send online coupons via E-mail to both present and potential customers.

For example, Borders coupons are sent out to customers who have ordered from major book retailer Borders in the past, based on their previous orders, but the retailer most probably sends general coupons for all of their titles to site visitors who have provided their E-mail addresses by signing up for site updates. The general discounts are often quite attractive, and an added benefit is that after a customer has made even a single order, more offers are sent at various intervals.

Old Navy coupons are also welcomed by consumers who receive offers from this trendy clothes retailer for both a general discount for orders of a certain size as well as for specific items. With Old Navy becoming more and more popular, customers search for discounts so that they can afford to make regular purchases from the retailer's online site. With clothing costs going up, and with the young people who enjoy the Old Navy style wanting to purchase more and more from the site, Old Navy coupons are becoming a popular item among online shoppers. Again, these coupons are often sent to visitors to the Old Navy online store who register for site news and updates or 529 programs.

As far as general retailers are concerned, Target is a leader among online stores which offer discount codes and coupons. Target coupons are available on a quite frequent basis, and Target often accepts manufacturer's coupons on its site as well as offering rebates and other incentives to purchase online. Considering that Target is a general retailer with merchandise that is of interest to practically any consumer, Target coupons are very much desired and recommended among consumers.

Top national online retailers are always a reliable source for both brand name and private label merchandise. These retailers are the leaders in offering coupons and other discounts as incentives for new customers to use their online stores, as well as in sending pinpointed offers to returning customers based on their previous buying patterns. Since these retailers are reputable and will not send spam or misuse customer data in any way, it is beneficial for consumers who visit their sites to sign up for updates. These updates are often the source of valuable discounts.