If you're currently looking for a new car, look no further than a new Kia. Kia has shed its long standing reputation for producing cheaper alternatives to mainstream cars, and is now upping its game. The new range of Kia models offers a choice for everyone - from the yummy mummy to the business professional.

The first thing that strikes you about the Kia Soul is the way it looks like a child's toy that has been designed by a hyperactive, caffeine-addicted, Attention Deficit Disorder sufferer. The thinking behind the aesthetic design is obviously Kia's attempt to shake of the drab and cheap impression that many people have of the brand.

The standard safety features of the 2011 Kia Soul are anti-lock brakes, electronic stability system and head restraints for the front seats. The car is also built with airbags for side impact in the front seats and side curtain airbags for the second row seats.

The tall roofline and high ground clearance give the Kia Soul the visual aesthetic of a 4X4, yet Kia are adamantly stating it is a 5 door hatchback (the front wheel-drive only option confirms this). Kia are looking to ape the Mini in terms of handling and performance, by including very punchy and responsive 1.4 and 1.6 Litre Petrol engines and a 1.6 Diesel engine.

The Chief Designer of Kia's European division has even said on record that the design team spent a lot of time looking at the Mini during the Soul's gestation period.

Many people when they are about to purchase a car at a dealership, they only expect simplifies of transaction process and also they expect a lot of choices in selecting a suitable vehicle for them. Kia understands it all, even Kia set the customer service as priority in order to they do not have obstacle or serious problem when the transaction are taken place.

Just look at the Rio or the Magentis. Sleek, stunning beasts that convey a rather unique flavour of driving delight that promises to make every journey enjoyable. Although some of the names might be a little... unusual (the Cee'd is just taking liberties with apostrophes in this writer's opin'ion), they certainly reflect the fresh and funky feel of the manufacturer that's causing quite a stir in the car sales circuit.