For any business that would like improve its presence on the Internet, choosing the right Content

Management System (CMS) can make or break this marketing plan. While there are several CMS options for content-

managed websites; it is recommended that you use Wordpress, a fast and responsive system that has a high usability and web visability factor. Read on to find out why Wordpress CMS ticks all the right boxes.

Why Wordpress?

Some of the reasons why Wordpress is the website CMS of choice

Design Templates

Wordpress offers multiple purposes for your business, whether for setting up a blog, posting business articles or managing yourwebsite, various Wordpress templates are readily available.

Web Plugins

Installing and adding new extensions or plugins to the content management system will not be a complicated affair. Wordpress is the most suitable CMS as it not only contains basic functions to get your company’s website up and running in no time — but it also offers additional features to meet growing needs in the future.

SEO friendly

For CMS to be effective and successful, the system has to be SEO (Search Engine Optimisation) friendly. As an integral part of online marketing strategy, when it’s implemented effectively SEO will helpimprove your business profits. Wordpress has a built-in option that allows you to configure the URL ofyour website. Using the permalinks option, you can ensure that your company’s URLs are search engine friendly. An example of this would be to use the blog post title in the URL, making it more effective for search engines to link relevant keywords to your website. Remember, most website visitors come from search engines. If you’re ranked high there, you’ll get more hits.

SEO Plugins

Another benefit of using Wordpress is that it offers various SEO plug-ins to enhance the effect of search engine optimisation. Using popular plug-in such as the All-in-One SEO Pack, you’ll get optimal results within minutes. It’s ultimately easy to implement and virtually maintenance free.

Wordpress is Faster

All Wordpress-powered websites offer a faster loading speed compared to other CMS solutions. It is believed that Wordpress is three time faster than Joomla. Why should you be concerned about your website loading speed?

For one, nobody likes to sit for 5 minutes waiting for a page to load. In addition, if you are using the site in Google Adwords campaign, Google considers web loading speed as one its Quality Score criteria.

All in all, Wordpress offers the best CMS solution for those who want to focus more on the marketing side of the business instead of being bogged down by technical design matters. Using Wordpress is simple, powerful, faster and SEO friendly – which make for one winning combination.