Whether you own a large retail chain or just a small business, you can take advantage of Local (which is the new and rapid local search innovation) to stay on top. The trend of events recently is indeed excellent for the small businesses and the overall internet marketing industry.

Right now, being the first leg of the new year, everything seems to be calm; there hasn’t been a key change yet, especially such that makes internet marketers to be on the run to leverage search marketing. So, what would you do at this moment when silence is momentarily on the cyberspace? Use this opportunity to update your local presence.

As we swing fully into 2011, the following are the tasks that should feature on your short list for local search.

• Have Your Google Place Page Verified

Doing this does not necessarily improve your chances for higher ranking. However, it is an essential step towards taking advantage of other services provided by Google. Also, a business can answer reviews directly regarding their business performed on Google Maps – but this would be after the webpage has been verified.

• Be in Charge of Your Online Data

Majority of businesses are oblivious of the number of places on the web that their business data are listed. You can use services like Localeze and Universal Business Listing to find your business information online (your business address, phone number etc.

• Focus on Basic Search Optimization

This is very essential for your website. You can achieve basic search optimization for your site by focusing on specific keywords, writing fresh content, integrating your keywords with H1 tags and also using unique title tags along with your keywords.

• Take Advantage of Google Tags

This is a new way to pop your Place Page listing. You can promote and generate attention at very affordable monthly rates.

• Local Internet Marketing Blogs Work

Follow local online marketing blogs and this would help you stay on top. The ones to follow include Google Mobile blog, Google LatLong blog and others. The earlier you take action, the better it is for you, else you may be left behind.

In 2011, do not take Local Internet marketing for granted. Ensure that your business takes every opportunity to increase its exposure and to acquire massive customer-base.