Consumers face difficulty when they intend to purchase a specific item that they require. It is a frustrating task to choose from a wide array of selections available. Each product has its own pros and cons, and only one would fit the needs of the consumer.

While out purchasing it is near impossible to select which product the consumer should opt for. It seems logical to enlist the help of the sales person. The sales person although qualified, would not aid the consumer in their dilemma, but they would rather be more interested in influencing the consumer to purchase a high end product. Purchasing of a high end product with lots of features the consumer has no use for, would mean the salesperson would land the consumer in a hefty pay check.

In order to select the best product, the best way for consumers is to read product reviews and reports. Consumer reviews offer an unbiased and truthful review of products. Users that have bought the product and have used them are the authors of product reviews. In other words, product reviews have been written by consumers themselves.

Unlike the sales person who would only present the brighter sides of products, customer reviews analyze and elaborate both pros and cons of products. These customer reviews can be found on forums, electronic magazines, online shopping sites and specifically tailored user feedback sites like, pet product reviews, health & beauty product reviews sites etc. The products that are given good reviews by consumers are most probably the best products.

Reviews on products prove not only beneficial for consumers but also for manufacturers. A positive or negative product review is bound to have an impact on the number of sales for the product. Considering, two same kind of products, manufactured by companies A and B. The user feedback for Company A’s product is better than that of company B’s. Customers reading these feedbacks would be inclined to purchase Company A’s products, owed to a better consumer response.

Review for products fabricated by consumers themselves, are essential in today’s world where various products exist offering the same basic function. Thus, consumer reviews are useful for both buyers & sellers and customers can save their valuable money by reading reviews first before purchasing a product.