Nowadays more and more people begin to ask - What brand of headphones has Lady GAGA wore on her ears? The fashionable headphones whirlwind, however, is much stronger than you could imagine. Many stars and stylish people all swagger through the streets in their Monster Beats headphones. Even Monster Company himself has not expected that their products would have become so popular that Kobe Bryant was fined after post-game press conference for wearing his Monster Beats Dr Dre Studio headphones which he bought himself.

Since the first released, Monster Headphones has been linked to Fashion. Its sound quality is excellent; however, Monster sets an idea and concept to its products that: First it is Fashionable; then it is a pair of Headphones. Usually, people would buy something they do not need just for not being OUT. People use headphones widely in daily life; however, seldom someone will buy headphones just for not being OUT. All Monster wanted was to produce a "Fashionable Product" based on the idea of Fashion.

At first, Monster found a Grammy Awards winner Dr. Dre monster beats studio, discussing how to produce a fashionable headphone product. They finally set their aims in the Hip Hop category. As Hip-Hop & Rap is an important branch of nonlocal American fashionable culture, there are many rapper products and Hip-Hop & Rap culture consumer goods in America. This is a market full of strong public appeal and easily attracting the youngs to join and get fascinated.

Like cars having luxury brands, based on high starting point dr dre beats solo HD released its first headphones - Studio, and kept its marketing strategy of Fashion. In view of Dr. Dre's popularity in America, Studio headphones soon received much attention. And because of its excellent quality and built-in amplifier headphone design, Monster Beats Studio can easily drive iPod - the most popular MP3 player in America. Monster Beats received a lot of praise, and, more and more famous people began to choose Beats Studio as their company. It is not because that Beats Studio is better than that of other brand in the quality aspect, but Studio has been labeled itself Fashion since its beginning. For these famous people, they need to keep themselves fashionable at all times and they need a pair of good quality headphones too; thus, Monster Beats Studio headphones become their choice.