Smeg range cookers know exactly what market they are going for. Bigger kitchens, bigger living spaces, and bigger senses of style. If you’re not overly bothered about style you don’t buy a Smeg.

If you like your cooking area to reflect something about your personality, you turn to the masters of Italian design for your appliances. In addition to the fridges it has been famous for for years, Smeg has also been designing and supplying whole other ranges of white goods: and its cookers have everything you would expect from the brand name.

The amount of features packed into most Smeg range cookers will surprise you only if you have never encountered the brand before. Behind all that style there is usually a great attention to detail: as in, what is this product being used for, by who, and what will this person want from a product of this nature? As a result, Smeg’s white goods tend to be given high energy ratings (usually an A or an A+). They get stuffed with design considerations you start taking for granted until you look at comparable ovens and start wondering where the user friendly features went.

Example: you will find, as standard on most models, that Smeg range cookers are triple glazed so that you can see what is going on inside them without accidentally burning your nose or your fingers. Moreover, the glass with which the Smeg cookers are glazed is heat reflective on the inside – so the heat coming out of the oven gets bounced back in again. Result? Cool exterior glass and more cooking for less energy output.

Smeg’s white goods are styled according to the prevailing trends in their area of functionality. As a result, you can currently get one of two basic looks for your Smeg range cookers. In the "professional look" corner, you’ll find smooth looking steel cookers that would look equally at home in a major restaurant’s kitchen, or on the galley deck of a battle star.

In the "retro cool" corner you will find similarly functional models (i.e. models that have the same functionality as the professional looking ones), which have been clad in completely different clothing. This lot are dressed in the cheerful enamelled finishes that fans of Smeg’s fridges and freezers will be very familiar with. They stand on legs, reminiscent of old cookers from the 40s and 50s, instead of sitting straight down on the floor.

Smeg’s white goods look the business, whichever outfit you prefer for your cooker. And inside they are all user friendly tech, multi function spaces and neat little add ons that set them apart from the crowd. Warming zones, trendy retro clocks with luminous analogue dials, removable internal linings that have been treated with easy-clean surfaces. Whatever you want from an oven, the chances are good that you will find it in one of the Smeg range cookers: and once you’ve had one, it is very unlikely that you will be going back to a different brand.