If you have been listening to Apple fanatics, you may think that Flash is on its way out when it comes to websites. This is actually not the case. In fact, an increasing number of websites are continuing to use Flash animation and the program is still one of the best to use when you want to add visual interest to any website development project.

What Flash does

Flash is capable of adding animated segments to a website that would otherwise be static and visually uninteresting. Some take the form of small, animated areas and others take the form of flash games that relate to your company and the products or services that it provides. They all can make someone sit up and take notice of your site and make it easier to convert clicks to sales because they can keep a prospective client’s interest long enough for you to sell them what you are offering.

Flash concerns: are they valid?

One thing that many customers worry about is whether an area of Flash animation will slow down the speed with which their website can load. In the past, it was thought that Flash animation would really bog down how quickly a website would load. It was thought to be particularly bad in circumstances where users had slow connection speeds. It has now been proven that this is not the case. There is now no reason why you cannot use Flash to make your website much more visually appealing.

Can Flash help with SEO?

Many companies do not realize that Flash animation can actually contribute to higher SEO rankings. The fact is that word of mouth can often cause a larger number of users to visit a particular website. What draws them to certain websites? Often, it is Flash animation. Depending on the type that is used, it can actually bring them back again and again, especially if a company keeps their website development project looking fresh and new by changing up their animation from time to time.

Because you are getting a larger number of hits from both first-time and repeat users, your SEO rankings will increase. When used in combination with other SEO methods it can really help to skyrocket a website to the top of search results.

What to be careful of

Of course, there are things that you should be careful of. You should never simply include Flash animation for its own sake. Instead, you need to find ways to use animation in a way that it will promote your company, its products or its services. Items such as flash banners can also help you to incorporate advertising that will also increase your site revenue.

When selecting a website design or development company, you need to make sure that they have experience working with Flash. An inexperienced developer may create a piece of animation that not only fails to promote your company but which may actually end up destroying the feel of your website and driving away the very customers that you are hoping to attract.