A good technique to gain exposure for you and your website is via article marketing. The process simply involves the process of composing an article and then having it distributed to as many places on the Internet as you possibly can. If it is done well, the submission of your articles to the assorted article directories will allow you to achieve viral marketing that will multiply your article across the Internet as the various directories, forums and blogs undertake the task of distributing your articles far and wide.

As far as circulating and writing the articles are concerned, there are two points of view on this. The first says that you should try to have as many articles distributed as possible by the employment of differing tactics such as employing ghostwriters for a small fee to write your articles for you. Despite not actually writing the articles yourself, people who do this receive the credit as the author of such articles.

When you come to actually visit some of the article directories, you will notice that some of the so-called writers have literally thousands of articles listed. It is true that some will indeed be prolific authors, but there are many who are employing others to write their articles for them. The utilisation of such ghost writing services allows people to rapidly deploy a huge amount of articles on the Internet, but it has to be borne in mind that there are some drawbacks to all of this. For my part, I prefer to produce my own unique material.

The composition of articles is an extremely personal experience. One has to commence with an idea and you can then watch it begin to take shape until such time that it becomes a finished piece. It does not matter how modest it might be, as most writers will be able to take pride in putting together something that will hopefully be enjoyable, enlightening and useful in some form or other. If you write your own articles, this permits you to have complete control over the whole process, enjoy doing it and ultimately have your name put to something that is a unique reflection of your very own knowledge and thought processes.

If you use the services of somebody else to write an article for you, you are ultimately robbing yourself of creative control and putting your name to the thoughts of another person. If it is your goal to merely churn out articles and have them dispersed, then this will not matter to you.

However, if it really does matter to you that your articles are a proper expression of you and your unique thoughts, then in all probability you will elect to write your own articles. You will also realise that you will almost certainly have to sacrifice quality for quantity. There are quite a few really good article submission services that can help you, but you will have to take on board that by electing to write your own articles, you will not win any records for having published the most articles!