The term conversion is commonly used in ecommerce. It entails a websites landing pages, product page layout, categories and the ease of navigating the pages. Conversion is important in ensuring customer satisfaction when shopping in your website.

Nonetheless, there is the next step that involves checking out the products purchased and making payments. This is an important part of the transaction and it may make or break the whole deal. Some shoppers may contact you for help when they experience problems. The majority will however exit your site and take their business elsewhere.

Hence, you must strive to ensure that even first time shoppers have the best experience while shopping at your domain. This will involve making the check out process as simple as possible for all shoppers. Below are some tips on how to go ahead with this process:

Show the steps

If the process for checking out the products purchased is a long one, ensure you include the steps a buyer must go through on each page. Ultimately, the process for checking out the products must be simple with as few steps as possible.

Show the payment icons

It is absolutely necessary that you display the methods of payments for customers. It is frustrating when someone fills in check out fields only to realize that the site does not accept their means of payment.

Info Placement

Vital checkout information should be put together and if possible, in both web format and PDF. This info must also be placed in the relevant area so it can come in handy when needed.

Delivery Time

Online dealers usually have cut-off times for processing orders. This includes such information as deadlines for placing orders, shipping and delivery information.

Addresses

Indicate any special considerations regarding address posting. For instance, military addresses are different from normal home addresses. Any products that are to be delivered to such locations must be monitored carefully to prevent losses.

Credit cards

The buyer is normally required to type certain codes on their credit card when making transactions. Ensure you indicate to buyers the position of this number on their credit cards. This is because not every person is familiar with the number and first time online shoppers might get confused and end up making errors.

Direct Chat

If your online business has live chat services to customers, ensure that you include the link throughout the check out procedure. This will enable customers to easily make enquiries when they get stuck during the check out phase.

Check out allowance

Lastly, it is essential to give customers some allowance during checkout for modifying their shopping cart. This will allow shoppers to reduce mistakes; especially quantity based ones when checking out.