Google Adwords is one great way to drive traffic and relevant customers to your site. If you create a website, make sure the right people visit it with Adwords.

If you have a presence online and you do not use adverts to drive traffic towards your site, you are missing out and you really need to learn about Google Adwords. If you are looking to create a website or you have just constructed a website, you will quickly learn that Google Adwords is one of the most impressive tools at your disposal in creating awareness about your website.

Even if you are unaware of the concept of Google Adwords, you will probably be aware of it or have seen it in action. In brief, Adwords is an advertising and marketing solution created by Google which offers website owners a number of tools and methods to drive traffic to their website. It doesn’t matter if you are making your own website for free, host an art portfolio, have a Flash website or business website, Google Adwords can make your site more popular.

As you are no doubt aware, Google is the top search engine online which means that appearing highly in Google’s search results is crucial to being noticed and to have visitors come to your website.

You may also be aware of the adverts at the top of a Google search page and on the right hand side. These are paid for advertisements that appear alongside the search engine results and they can be bought for specific keywords.

A website creator or owner can bid on particular keywords that match their product or service. If the bid is successful, they are allocated a place on the search engine result page which allows searches to view their website first. The bid is an important part of the strategy but selecting the correct keywords is vital. If you bid on keywords that have no relevance to your website, people on that search engine page will ignore the link to your web page.

The success of Google Adwords is based around the keywords that are typed into the search field and a business needs to understand the keywords people use to find their product or similar products. This may sound daunting to someone looking to create a website but it is not too difficult but it is critically important.

It is very easy to set up a Google Adwords account and if you are able to create a website, you will have no difficulty in setting up your account. Go to adwords.google.com and then choose the language and region you wish your adverts to run in. Although many people still believe that knowing how to make a website in Flash or HTML is an opportunity to sell to everyone in the world, it is better to focus on a relevant or local region.

Once you have created the account, you need to create the wording for your advert. Ensuring the advert is memorable and catchy is important and that it promotes your website in a few words. This can be difficult so it is best to be direct with what you are trying to promote.

Google will provide a number of keywords that you can use to promote your website and this is where any research about your customer base will be crucial. Knowing the words that potential customers place into Google will help you select the right words to reach new customers. All that remains is to agree upon the budget and length of campaign and you have completed your first Google Adwords campaign. You can then measure the success or failure of this campaign and use this to tailor or tweak future advertising campaigns.