Buying bedroom furniture: Buying in a store or online?
- Author Steve Morgan
- Published May 30, 2011
- Word count 415
These days, it's possible for a customer to purchase all that they're after over the Internet, simply by using their computer. Before the Internet became as popular as it is nowadays, shoppers generally had to venture out to a shop or store so that they could purchase what they were after. Whether it is food, entertainment or household items, such as furniture and electronics, the Internet has transformed the way in which people shop.
This article examines whether it's more beneficial to buy online or in a store, with bedroom furniture as an example. With the Internet more popular than ever, some people still find it preferable to buy in person rather than through a computer, as they can view the actual items themselves.
A major factor in making the choice between buying online and in store is money. Purchasing in store is usually more expensive because:
• Shops may have to stock bedrooms, whether it is there (if there's room) or in a warehouse. An online store might require storage space, but some online shops drop ship products to customers.
• An online shop might only need to employ customer services workers, to sort out any website problems, whilst a high street shop would need to employ sales staff, so their employee costs might be higher.
• Commercial premises are expensive as well, whether it is due to tax, the rent or mortgage or the cost of general upkeep. A website mightn't have any physical storefront existence whatsoever, which will be considerably cheaper.
A benefit of purchasing in a store vs. online is that the customer is able to see the bedroom furniture in the flesh, rather than having to trust photos on a website. The site may supply measurement information for separate units, but it may be easier to decide when seeing it for yourself. Then again, there is nothing getting in the way of a shopper from going to a shop and then seeing if their chosen range of bedroom furniture is available online, by typing the range or brand's name into a search engine or seeing if a similar-looking (or maybe even a better-looking) alternative can be bought at a lower cost.
When buying bedroom furniture on the Internet, make sure to buy from a site that's safe and secure. Look for a VeriSign or Shopsafe logo, and when navigating the checkout process, be sure the web browser shows the website as secure to use (i.e. the beginning of the URL is "https://").
When seeking out fitted bedroom furniture suppliers, it's important to seek out a site that offers a variety of ranges of bedroom furniture products but is also simple to use and cheaper than purchasing from a high street shop.
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