A good number of webmasters complain that their SEO strategies are not as effective as they should be. What is responsible for the poor result of your campaigns? What are the techniques that can boost the performance of your SEO efforts?

A lot of things may be responsible for the underperformance of your SEO campaigns. Let’s examine some of these factors.

• Your Goals are Wrongly Set

For highly competitive keywords, if you do not yet have a good number of rankings, do not expect to see your webpage on Google’s first result page. So, begin with more targeted keywords initially. Then, get your pages optimized for varieties of keywords with less competition. When you do this, it is more likely that your site would achieve high rankings for comparatively competitive keyphrases, which are also part of the same theme or topic.

It’s a natural law in general; always start out small, and then grow progressively to attain higher heights.

• You are Not Putting the Right Effort into SEO

SEO effort will not produce any meaningful result if, all you do is to input the ‘set-and-forget’ type of effort. You need to input the right effort in order to make things work. See search engine optimization as an important investment into your business and handle it just that way. If your primary SEO effort is to submit your website to search engines, you may not make any headway. You need to input effective efforts and quality time to make things work – working on your site is also very important if you must get an enviable, all-round SEO result.

• You are Concentrating on the Inappropriate Elements

All some webmasters do is to submit webpages to search engines every few days, while some are just fanatical about the title tag’s length. On the other hand, there are webmasters who are bent at integrating the rel=nofollow attribute into a specific part of their website. It is not necessary to run after the latest SEO trends. Getting the basics right would help push your website to first page of Google results – the major factors are imbibing quality content and backlinks strategies.

• Your choice of keywords is not right

A lot of webmasters are culprits in this issue. Choosing the wrong keywords is a waste of time and resources. Result-oriented keywords are those that would attract visitors who are interested in your offerings. But a lot of webmasters would rather focus on keywords with the largest search volume, and popular keywords that seem as if they would be ideal for SEO purpose. A keyword with large volume of searches, but doesn’t deliver targeted visitors would do you no good. So, be wise and insightful in your choice of keywords.

When you get it right with these major follow ups, you will see the amazing changes that your SEO efforts start producing.