A lot of businesses are finding new life online as the internet age advances. The potential advantages of such a venture are great as the internet allows access to all kinds of people around the world.. Since most of the internet marketers run their online businesses from home, the startup cost tend to be smaller. Compared to a traditional store or office,online businesses are usually open 24hrs a day, everyday. That's what's great about it. The not so good news is that the success rate for internet businesses that are just starting is about 10% as 9 out of 10 online businesses simply don’t work. The most challenging task in this kind of business is getting traffic to your website. So here you are ready and eager, you have your goods and services all set up and your website looks great. Now, how do you get visitors to come to your

website? The following will give you 5 techniques that will help you in your online startup.

1. SEO (Search Engine Optimization) Businesses will target certain keywords that are relevant to their content and place them on the webpage, usually the homepage on their website. As an example we can look at the online retailer,

jewelrypayless.com. They optimize words such as "silver jewelry" or "men’s ring", etc. When Google receives a request for

one of these key words jewelrypayless.com will come up in the search results. It is, however, not as easy as this. The

website may show up any page buried deep within the search result listings. So to get listed higher more work has to be done, as described in this article. Also, the act of optimizing a site needs some knowledge of HTML which is the basic

language with which websites are built. When you are optimizing the site, you can use an HTML editor like Frontpage or Dreamweaver to add keywords.

2. Using Links

Websites often reserve an area of their site dedicated to links. The page usually consists of categorized links pointing to other recommended sites. Usually, websites will exchange links for mutual benefit. The more links you have pointing to your site, the more beneficial to your website. Links to your site(inbound) show the search engines that your site has value.

The best way to go about this process is to have good content on your site and begin targeting websites you would link to

exchange links with. You can manually send out link exchange invitations via email or you can buy software to help you do this.

3. PPC Marketing

PPC (Pay per Click) Pay per Click is as the name says, you pay when your ad is clicked. Depending on the popularity of the phrases or keywords you've chosen, the price can range from 25 cents to $ 2 per click. Once the keywords has been searched, your ads will pop up in an area designated for paid ads. In order to avoid paying unnecessary fees for irrelevant keywords,

it is important that you understand the correct keywords for your business. Google and Overture and the most effective and popular of the pay per click ad sponsors. You can also use shopping malls such as Nextag.com, Bizrate.com or Shopping.com to advertise via pay-per-click. Make sure to set your budget and monitor the results carefully making adjustments as you go

along. If not managed carefully, PPC can be very expensive.

4. Affiliates

Affiliates are companies, individuals and organizations that you have established business relationships with in order to increase your exposure and sales revenue. Via a link representing your business on their site, affiliates send traffic to your site. The affiliate gets a commission from the transaction if the potential customer should buy from you. For you to get into affiliate marketing, you need to apply with an affiliate program. Offering a high commission can attract affiliates to

sign up. Creating a professional website that will be easy for them to integrate with their own site can also pique the interests of potential affiliates. One should pay the affiliates on time, communicate with them regularly and treat

affiliates well.

5. Advertising

An often neglected part of marketing online businesses, offline advertising, can be an effective means by which to bring in

new customers and create "word of mouth" interest in your site. Ads in magazines, newspapers, tv, radio and local publications are some of the ways through which you can promote your business. Giving out flyers or sending out postcards

can also result in new business, especially if you are offering a discount in the form of an exclusive coupon code. Be as creative as you can when you are promoting your business. You can also read some books to gain insights on how to go about marketing.

In conclusion, succeeding online can be difficult but rewarding. If you use these strategies to help you in your research and application of a business and marketing strategy, along with sacrificing time and putting forth a strong effort there is a good chance that you will be successful with your internet business.