Internet marketers are always on the lookout for ways to improve the quality of their websites and generate more traffic to them. Aside from the challenge of getting fresh visitors to your website, you also want to motivate people to return over and over again. There has to be something special and compelling about your site that makes visitors remember it and want to return frequently. To help you get lots of repeat visitors, we'll be looking at some effective tactics to make your site appealing and addictive.

1. First and foremost, your homepage is the most important page of all, because that's where almost everybody lands when they visit your site. Your main page needs to set the right impression on the mind of the visitor and give him/her a clear understanding of what the site is all about. If you can give them a strong message that directly points them to your main purpose they won't have to click through to other parts of your site to see what you are all about. If your homepage is confusing to the reader they won't want to return. The goal is to give visitors exactly what they are looking for right from the start. Your homepage should detail what your product is even if it's training materials or correspondence.

It is very important that the overall theme of your site matches the market you are working in. There are certain standards for website colors, but sometimes that can deviate depending on the exact niche market the site is for. It is almost always a good idea to avoid a black background, but then again it can be appropriate and accepted by the right target audience. Just do not irritate your readers with your colors, and that is a good rule of thumb to always follow. If you can avoid driving people away with your site, then that will be a huge step in the right direction.

Clearly labeled links are the best way to let people know what to expect when they visit that link. Self descriptive anchor text are an easy way to use hyperlinks for this purpose. But if you don't want to do that you can add quick descriptions of the link out beside it to describe what it's about. Even small things like this can make a big difference where quality and appeal are concerned. From this information it's easy to see the importance of getting repeat visitors to your site even though it may take some effort. Repeat visitors won't happen if you aren't providing real value on your site.