The idea of 360 marketing definitions may sound very alien to some people. Strangely, it is nowhere much different from online ecommerce promotion management. By 360 marketing strategy, merely emphasis is given on ‘overall strategies’. By encompassing all the various and colorful aspects of online publicity and business management, your company can have a great upper hand over competitors. But all round publicity management has many dynamics to it. Most of these are quite obscurely known. Let us discover some of the myths and truths of such complete online publicity.

#1 PPC Campaigns Drain Money and Add Nothing: Well, having a PPC ad on a sight is one thing, having it anywhere and everywhere is bluntly foolish! Your brand pays every time someone clicks on the icon. But if more people become casual visitors instead of converting to consumers; the whole system fails. Understanding your PPC management needs means conferring with your SMM / SEO expert and talking it over. Every kind of advertisement has its niche market and select target group. It’s all about where your PPC ads are placed. If your sponsored link is in the right place, success is inevitable! With selective niche target sites, your campaign could bring about quite positive results for your business.

Verdict – Consider on the various variables and dynamics well. Calculate your budget and expenses before investing in sponsored PPC campaigns.

#2 All Non – Paid SEO Techniques are Organic: Well, Organic SEO isn’t just any old SEO management service. In the world of search engine optimization, there are two types of development processes – black hat and white hat. Black hat SEO companies jam in keywords to higher concentrations and force their website into ranking. But the new Google Panda updates have made that system history! Any poor quality website is instantly banned from Google search engine pages and pushed to the dark recesses of cyberspace never to be found again.

White hat SEO techniques are truly ‘Organic’. The most important aspect of this process is well researched content and thorough web analytics. If the competition on the subject of your business is extremely high, Organic SEOs ensure unique keyword cluster generation that boosts visibility. SMM activities add regular and fresh back links and keep the rankings high. Organic SEO services aren’t all the available SEO services other than sponsored linking; it’s about proper web management!

Verdict – A must have if your company wants to survive the fierce competition online.

#3 A 360 Marketing Strategy is Greatly Expensive: This myth is created of the interesting name that experts coined for overall marketing management. The entire idea of 360 marketing definition itself explains that it encompasses all forms of online publicity management into one phrase. While some of the services are vital for basic plans, other can be decided upon. The very fundamental aspects of all round marketing are –

• Organic SEO management

• SEO / SEM practices

• Custom Content Generation

• Database Management

• Blog Marketing

• Social Network Management

• PPC Campaigns

This list is the entire assimilation of the most important and basic 360 marketing definition that people often misunderstand. The list is in descending order according to their necessity, so you have a clear idea of the myths from the truths of online marketing.