Facebook is THE leading social networking site that helps you stay connected, share and socialize. One of its outstanding concepts is the fan page, which enables an individual or a company to integrate social networking with publicity. A facebook fan page is usually visible to all and allows you to post videos, links and pictures. From giant corporations to small scale businesses, fan pages create the much needed interaction between users and producers. It is a cost cutting global platform to share information. By having an online presence of people who like your product and share your ideology, you build a community that supports your products. This in turn helps a business gain a new customer base.

Having a facebook fan page enables people to find you easily on the web. Search engines like Google, index these fan pages in search results, giving you maximum exposure online. The pages you create for your company also ensures communication with your customers as things get published. It is a good way to find out how popular your new products are with the users, the demography of your fans and what they think about the new activities of the business. Fan pages can come up with special promotions, giveaways and contests especially for the fans of the page, making your page more desirable to others, to join. Not only that, this is a place where you can inform the public about new launches and special offers. You can keep track of your clientele and watch the growth or fluctuations. This will give you an idea about your next business targets.

If you have friends in the industry or business you do, you can be featured on their fan pages with a link to yours. Facebook is a place where people find who they want to find mostly through others. If a person likes a similar business and that business is a fan of yours, people will definitely want to know more about you. If you want to show your fans that they matter and that interactions are just as personal as with friends, you can send them messages with new updates. This will make them sit up and take notice of the products of your company. An appealing fan page with information at one click creates a certain prestige about you among the users. It is after all a profile, a business profile that showcases your company. People who visit your page need to be given the right impression about you.

The more people like your page, the more publicity you gain. And more regulated, creative and active you keep your page, more noticeable it will be. Facebook fan pages are one of the most cost effective marketing tools online, to gather a large number of potential customers. By using the site millions of people refer to everyday for socializing, you can be a part of their life.