Facebook, launched only few years ago, is the world’s most used social networking site. It offers a platform for millions of people to share, keep in touch and to promote businesses. The impact facebook has made on the everyday lives of people, is immense. One of the most interesting prospects of the site is, for individuals, groups, companies and businesses to create their own pages to promote and endorse their products, brands and services. What other effective method can put your business on the map of popularity when you can share information on the same site people sign into each day? Whether it’s about a new product, a giveaway, introduction of a new group or even details of products and services, facebook provides an easy advertising ground.

The more people are fans of your page, the more exposure you give yourself and the company. A massive number of people spend hours on the internet, updating and checking for updates on facebook. What they didn’t know about your company in the morning, they will find out during the course of the day. You can update your news feed as things happen and your fans will know immediately. Making decisions about your brand and products will be much easier with the feedback from the viewers. Facebook offers the opportunity for you to be spontaneous and fast just as the responses your posts receive from the users.

Another crucial factor of this major popular site is that it is free. There is no membership fee or sign up costs. Unlike advertising on conventional media, facebook is cost free. You can share a number of items, news, information, pictures and videos and update your content regularly, without having to pay. This is another reason why you need a large fanbase. Information spreads from one person to another and your efforts will not go to waste, if more people get to see them. Acquaintance with your company daily makes your business feel like home to many people. When thy log in each day and your news appear on their feed, they begin to trust and be comfortable with your products.

A fan page can give you insights into the users or people who like your company. You can easily find out their ages, gender and what they do. For example, if many students are fans of your page, you can consider your product to be more popular among teenagers. Something unique, that facebook can do for your business is to promote it all over the world. People in many countries use Facebook and the larger your fanbase and more diverse it is, your products will be known worldwide. Having a good fan page is like giving all your customers a company t-shirt. When people see that their friends have become fans of your company it arouses a natural curiosity among them to find out more. In doing so, you gain more popularity.

Facebook fans are important when running a business. Although they look like normal facebook users who just go about their everyday lives, these are your potential customers and your target market eventually.