For some Twitter seems like some mysterious creature that’s not really understood. Non-Tweeters or those new to tweeting find themselves puzzled by the real purpose of Twitter. The savvy tweeter understands the power of Twitter in building clients, building brand name recognition, and positioning yourself and your business. These Twitter tactics can really benefit your business.

Twitter Tactic #1

Follow those who follow you!

If there is a tactic that is used more than others, this would be it. It’s really quite simple – if someone follows you, then you follow them. If you follow all those who follow you on Twitter, you will soon become a power tweeter. Just look at people like Darren Rowse (@problogger), Chris Brogan (@chrisbrogan), and Chris Guillebeau (@chrisguillebeau) – they certainly do this and it has worked for you. These guys become popular because they recognized the power of the tweet. Of course, you do need a little discretion

Twitter Tactic #2

Be a little picky!

Now after telling you to follow everyone following you comes the "But." There will be people who follow you that have nothing to really offer you. Translated this means follow only those who are information and entertaining. Follow those who can help you build a relationship with your followers.

Twitter Tactic #3

Set up Lists

The more people you follow the more information that’s going to come past you on a daily basis. Just think about it – if you are following 10,000 people you can’t possibly read everything posted. In fact, if you are following only a 1,000 people you still couldn’t read everything they posted. By creating lists you can easily ignore as many posts as you want and your followers won’t even know you have done it.

Twitter Tactic #4

Offer real value

There’s nothing more annoying than people who post just for the sake of posting. Instead tell a story, share a news story, motivate, bring a smile to someone’s face, and share a tip… whatever your post, what’s important is that it brings value because when you provide value your followers will subscribe to your RSS, email, and blog.

That’s just four simple Twitter tactics that will help you get the most out of using Twitter.

Twitter Tactics to Benefit Your Business

Many people come to Twitter in hopes of improving your business and bringing more traffic to your website. Let’s look at some Twitter tactics that can benefit your business.

1. Display your Twitter profile on your website(s) and blog(s) with a Twitter button. Add it to your email and any other communications you have. The more you promote your Twitter profile the more relevant people will follow you and the stronger your client becomes. It’s also a great way to quickly update all your clients.

2. Track your leads by creating a private leads profile. Then let your sales team have access to this information and make sure they are notified when a new lead comes in.

3. Take advantage of the centralized brainstorming. You can create a new project where employees can exchange thoughts and ideas. It’s quick and easy!

4. You can easily do custom research on Twitter to get thoughts on new product or service offerings. Find out which products and/or services are popular. In not time you can have powerful useful data for your company.

5. A lot of time gets wasted trying to deal with email. It’s no surprise to receive hundreds of emails in a day. You can use Twitter to send and receive short email messages. Twitter has a limit of 140 character emails but you can say a lot in that number of space.

6. You can use Twitter to promote seminars, webinars, and new product education. It’s a tool that is not always leveraged to its full capability.

7. Use Twitter to centralize your business information. You can create a private Twitter profile where you can upload monthly goals, website traffic data, the latest sales figures, and information for managers and staff. It’s as convenient as having a Blackberry at your side.

Twitter is a powerful marketing tool that is underutilized. Those who recognize the power of Twitter build solid and targeted traffic to their website. You too can incorporate Twitter into your marketing and enjoy the benefits.