Everyday millions of people are getting websites built for their businesses. A small fraction of these sites purely act as a reference point for clients and online users, whilst the vast majority of sites are being developed to cater to one’s business marketing requirements.

Over the past few years of being in the website marketing industry, I have come across dozens of business owners who’ve questioned me about being able to achieve instant online visibility in the Search Engines upon their sites going live. With businesses who have a relatively new online presence in particular, there is one thing that I always recommended for those looking for more immediate traffic – Google AdWords marketing.

AdWords, or paid Google advertising, is the only way in which a website can get website traffic immediately after it goes live online. Depending on the industry the business is in, it can take months for a website to start ranking organically in the Search Engines, so the introduction of this tool is the only way of achieving the online visibility required to achieve better results than your competitors.

Businesses that use Google AdWords marketing are given the online presence they need by having their site listed in the Google AdWords paid advertising sections of the Google search results pages (SERP). These sections are at the top of the rankings above and to the right of the organic search results.

Setting up a Google AdWords marketing account is the first thing that needs to be done. Through Google Analytics or a keyword tool, a variety of highly searched and relevant keywords are identified. It is these specific keyword phrases that a client needs to appear in the paid sections of the Search Engine results pages for. Whilst there are different set ups for charges, a common one is 'Cost-Per-Click' where every time an online user clicks on your website, you are charged the cost for that click. You’ll also need to set a daily budget.

There are some businesses whose e-commerce sites have a huge variety of keyword phrases that they need to rank for, and it’s these businesses who are often the most suitable candidates for AdWords. Some of these businesses may spend upwards of $1,000 per month on Google AdWords marketing, but if their sales substantially exceed this figure, then it is something that will be well worth hanging onto. As they say, you have to spend money to make money.