You can always find a healthy disagreement among people about which tactic is best. It is very similar with SEO, and the reason for that is a number of people think the returns do not justify all the work. Working for high rankings takes a lot of work, and many feel it is not justified. A lot of marketers think there's too much effort required, and the rewards do not justify all that work. Plus the campaigns to gain links going to your site never ends. Then other people will highlight that search algorithms are constantly changing, and you never know what will happen. Of course it is still possible to have success with SEO, and if you optimzed for the right keywords it's going to exciting. If you're going to optimize for SEO, then you must keep the mistakes to a bare minimum.

Only using the best content achievable offers you a great edge with Google. From time to time they do go overboard with what they do simply because no software program can do anything flawlessly. But you must know that they appear to be making a more powerful effort to remove bad content. They are undoubtedly placing a much stronger inclination on sites that are more authority in nature. It is the authority site that is clearly being preferred in this latest change from them. The most significant take-away out of this is to produce the best content possible that delivers good value.

One extremely important, and quite often ignored fact with on page seo has to do with inner link structure. Of course you always want to backlink to your internal pages a lot more than to your home page. But far more about the benefit of hyperlinks on your internal pages. You never send your entire incoming, external links to your home page, in fact it is your website's internal pages that should have the most. Because your inner pages are linking out to your home page, they are going to give backlink page rank to your home page. For blogs, there's at least one plugin that automatically creates links to associated posts following each post you make. For non-blogs, or regular websites, then basically add good anchor text in your content and link to other pages of content.

You need to get involved with social websites and the various tools that make it quicker to share. You need to make this take place because it is a natural part of social SEO which is where Google is proceeding. It is not difficult to get blog plugins or scripts for use on static sites to share to the major sites. You will discover about close to a dozen large social sites including Twitter that you should have. What this really is exactly about is social networking optimization which has undoubtedly become a factor in SEO.

Obviously this is just the tip of the iceberg when it comes to what you need to learn about. Even Google's algorithm is not perfect so understand that. But they've already mentioned that they feel social endorsement of content should be considered in rankings.