Writing an effective ad copy for your PPC campaign is an important step if you want to achieve a high click through rate and good conversions. Your job is to get attention, and then make people want to click through to see what your offer is all about. In order to get the best results, out of necessity you must split test your ads using the script provided by all PPC platforms. The purpose of this article is to give you a clearer understanding of how you too can make your copy stand out from the competition by focusing on a few basic factors.

A/B Testing - It's important to remember this step if you want to run a PPC campaign. The first ad copy you write won't necessarily be the most effective, so testing variations on it is vital to your success. If you don't test out different ad copies, you won't know what's working and what's not. Proper testing of an ad means making adjustments to some of the elements of your ad, like the body, as well as writing variations on the whole ad. Sometimes, even small changes can make a big difference to the overall results. If you're testing an ad copy with capitalization, try another version without it, for example. Don't skip this step because testing is what sets the successful PPC ads from all the rest.

Be Timely: It's important for your ad copy to clearly reflect what is currently available to your readers. You don't want to run out of inventory while your campaign is still running. You need to update your ad copy anytime there is a change. By not focusing on this one factor, many advertisers lose lots of money. So if you run out of inventory, for example, pause your campaign and change your copy to keep it timely. If you're selling a product, like an ebook which has an unlimited supply, you won't need to worry about this.

There are different strategies you can use with your PPC ad copy. There are few things that are more powerful than helping people who have a serious problem. Just make a list of possible questions, and then do split testing to see which ones convert the best. Chances are not everyone else will be doing this although some will as it is known.

You can do well with PPC, but of course it all starts with your ads which is why ad copy is extremely important.