Promotional USB drives are a great tool to give out at conventions, conferences, and even within the office to get people and employees interested in your product or service. The appeal of the USB drive is that it is reusable, highly customizable, and depending on your business, may provide a free service consumers find invaluable enough to seek out your paid service. Here are just a few reasons why providing promotional USB drives to your patrons is definitely a good idea.

1. Brand Power & Advertising

Establishing brand power can mean the difference between consumers who know about your business and the services you offer, or just being another passing name that sounds familiar. Custom printed USB drives tend to stick with people, as they are a convenient way of transporting documents, pictures, and other files. As something that is used day in and day out, consumers tend to associate the brand with the device.

2. Provide Software Trial

If you offer a piece of software for sale, then including it on the USB drive can be a great way to get consumers interested in the software you are offering. Most consumers will use a USB drive frequently so handing out promotional devices with your software available is guaranteed exposure to the product you are trying to sell. With certain locking features available on drives as they are manufactured, you can ensure your software stays on the device no matter how often it is formatted.

3. High Impact Item

Most promotional items like pens and notepads have been overused to the point that no consumer feels any excitement at receiving these as a free item. In fact, most are stuffed away only to be used on the passing occasion that the item can be found. However, consumers who receive USB drives as a promotional gift tend to keep them close as they recognize the value in having portable storage available any time they need it.

4. Quality Matters

For consumers, even promotional items are expected to be of the highest quality. It is pretty much guaranteed that any consumer will remember the company that handed out USB drives versus companies that passed out a few pens and brochures. In fact, the larger the drive, the more likely the consumer is to keep it on his/her person. 4GB drives seem to be the industry standard for attracting attention, though smaller drives are more cost effective for smaller distributions.

5. Great Follow Up Item

When you pass out pens and other static items, you're incapable of judging their effectiveness. However, with USB drives you are permitted a way to remind the consumer about your product through additional promotional material included on the disk, thus increasing awareness even after the convention or conference is over.