Now days, internet has become the primary medium to communicate with the potential customers any where in the globe. The initiation of search engines like Google and Yahoo, internet has become a source of getting hold of new clients and building your brand. We will now discuss the various online marketing components that are in your disposal. For a successful online marketing of your product or service these components are highly crucial.

Pay Per Inclusion

Pay per inclusion is a product for search engine marketing where the search engine includes website in its search index with a fee that it charges per inclusion. . Paid inclusion products are offered by most of the search engines companies including Google but google shows the paid entry separate and highlighted as paid content.

Banner Advertising Programs

Under the name of this programs Cost per Click (CPC) / Cost per Thousand (CPM), Cost per Action (CPA) / Cost per Impression (CPI) techniques are used. The banner ads or web banners are form of online advertising in which a graphic ad is embedding into a web page. It is anticipated to attract traffic to a website by back linking them to the web site of the advertiser. These ad programs can be structured into any of the type of program such as Cost per Click (CPC) / Cost per Thousand (CPM), Cost per Action (CPA) / Cost per Impression (CPI). This type of advertisement has very close resemblance with print and television advertisement methods but in online advertisement the number of viewers can be more precisely counted.

Affiliate Marketing

This is another way of promoting web business. Here an affiliate is rewarded for every visitor, subscriber, customer or sale offered coming thorough its way. It’s a present way of paying a finders fee for the new customer introduced to the business. Reward is made on the base of a certain rate for each visitor, registrant, or a percentage of commission for each customer or sale made or it can be any other combination.

Online Reputation Management

It is field in very developing. It covers public relations and search engine optimization. People go online for most buying decisions. They search brands using various search engines. Their buying behavior is repeatedly influence by it. Consumer generated media web sites offer the people a way of expressing their views regarding the various brands. But other members of the public like competitors and ex-employees can also take part in the online conversation which can badly effect the brand reputation. For this online reputation management is required.