Success of an enterprise depends on innumerable aspects, but one of the most relevant facets is existence of "quality website traffic". Quality traffic governs the revenue generation for any website, as it primarily comprises of targeted audience who might convert to potential consumers. However, for a website to generate quality traffic is a matter of great concern for the reason that wrong traffic might hamper the prospects of a venture largely.

Nearly every website owner is involved in devising techniques to attract traffic in a big way and to ensure the same, they are adopting every measure recommended by experts. Some features might prove successful and some might lead to negative traffic inflow, however there are few measures to ascertain quality website traffic.

Points to ponder

• The foremost consideration for any venture is search engine optimization. You just need to make nominal changes in your existing website to make it more SEO friendly. Generating keywords, incorporating them in your content and website page, upscale the websites rating in Search Engine. Your webpage layout should be easy to navigate and easy to understand, for it to be favored by search engine. A higher search engine rating is bound to make your website more visible to the internet users’ thus diverting crowd to your website.

• Another facet for optimal quality website traffic is through determination of link build-up. It is very important to get linked with social networking sites like Facebook, twitter and YouTube. You can keep on adding regular feeds, create events and updates, update you profile and participate in group discussions on these websites. You can even create your fan page that traces back a link to your website, place ads on these websites and put lucrative offers for drawing more traffic .Adopting these measures would assure your participation in public forum thus guaranteeing a direct communication with the targeted traffic. It will also increase the possibility of a wider user base.

• Further measure to be included is a well- designed content. The articles, features, guides and write-ups on your website should be interesting, relevant and to-the-point. Unnecessary data should be eliminated and newer write-ups should be posted regularly. For any website content is the most important factor. A good content leads to greater inflow of revenue with more people endorsing your product; whereas a bad content diverts the traffic to your rivals’ website. Therefore, it is imperative to keep reviewing your content and updating them for novelty factor. Introducing newer approach repeatedly keeps the significance factor alive for the desired traffic and makes them visit your website time and again.

• In addition to these cited characteristic is the introduction of games and quizzes that promise a great prize for the conqueror. Winning has always been a great crowd puller and added to it, prospect of a reward is irresistible. Therefore, you must rely on this promotional aspect of your clients and launch games/quizzes with promising out-comes.

If all the above-mentioned pointers are integrated then there is going to be an unambiguous increase in in-flow of quality website traffic.