As a fish cannot do without water, a website cannot do without traffic. Deliberating the full value of targeted traffic i.e. visitors who are genuinely concerned for your website, product/service, web masters devote substantial amount of time, money and skills in engendering the same. Of all the techniques adopted, the most popular methodology is keyword driven campaign, which has proven great success in generating guaranteed targeted traffic.

W’s and H of keyword driven campaign

Now that there is a mention of keyword driven campaign, so the most appropriate alternative would to comprehend the same for exploiting it to full worth. Keyword driven campaign involves providing hundreds of keywords, pertinent to your website to the service provider. Hence, as and when a visitor clicks on any of these keywords, your website automatically pops up on the screen of the user.

This technique is widely popular owing to the fact that it generated guaranteed targeted traffic. Therefore, the conversion rate here is high, thus leading to successful website repute. This technique is also called keyword targeted traffic generation.

Although usage of keyword guarantees targeted traffic inflow but there are certain principles for adoption of keywords that need to be followed stringently for assuring hundred percent success. Firstly, establish the credibility of the keyword in context with your website as choosing the wrong keyword is going to incur loss for you and divert the traffic in reverse trend.

Another factor to be measured is the usage of irrelevant keyword. Innumerable website owners assume that by including non -conforming yet popular keywords (like an actor’s name or a popular phrase), they will gain traffic in excess. These keywords are usually placed as Meta tags on the main web page. They are invariably included by the web masters as they presume that since these keywords are well liked, consequently, there is going to be unambiguous growth However, the factual’s suggest something else and usually the service providers, putting them in spam category for their irrelevance, reject them.

Also, ensure that keywords should not be repeated as it might lead to search engine operators putting your website a tad lower owing to multiple inclusion of the same keyword/keyword phrase.

There should also not be multiple keyword use for giving descript of a particular product/graphic as service providers would reject the same, giving it a spam status.

Keywords/keyword phrases form the foundation of all websites, but that cannot be used randomly. There are certain pre-requisites for utilizing the same and if there were discrepancy of any nature, then the guaranteed targeted traffic generation would become a far-fetched dream.

Therefore, be wise while utilizing keywords, remember the thumb rules, as they are the only facts that are going to drive the desired traffic.