Online business owners are finding themselves in the middle of a debate regarding who should implement social media marketing for them. Should they choose a social media agency or hire an in-house team for the same? Before taking this question further, it is interesting to note that social media marketing is gaining momentum in online business promotion campaigns.

Coming back to the question, it is easy to answer it by comparing both the options on the basis of a number of points. Choosing a social media agency is better than hiring an in-house team, and here’s why:

Experience: In a social media agency, every member of the team is expected to have good experience in different tasks assigned to each one of them. For instance, writing interesting content is an important part of social media marketing. Likewise, preparing a company page on Facebook is another critical task. You can choose an agency that has already worked on social media marketing campaigns.

Strategies: Choosing the right social media marketing strategies is an art that comes with experience. Cross-channel integration with many other marketing techniques requires a strategic approach that only an expert social media agency can follow. An in-house team may have to build a strategy, whereas an experienced agency just has to choose among the strategies already known to it.

Platform Familiarity: Most business owners are familiar only with a few social media platforms. The fact is that there are innumerable platforms that can contribute to social media success. A social media agency has the right knowledge about which social media sites they must choose to reap the benefits.

Better Management: Reputation management and customer management are important to continue achieving social media marketing benefits. A social media agency can be expected to have these management skills.

Result Tracking: Without successful tracking of results, it is not possible to measure the performance of social media marketing campaigns. A social media agency would have the necessary tools to make result tracking possible.

Utilization of Investments: Time and money are two important investments a business makes in social media marketing. As far as time is concerned, it is understandable that a social media agency can help a business achieve social media marketing results faster than an in-house team. The former doesn’t have to start from scratch; rather, it can make use of its expertise to save time. Time saving obviously corresponds to money saving. Moreover, better returns on investment using the services of an agency can add value to the investment.

Better competition research and use of advanced software and tools also provide a better edge to a social media agency. In order to reap all these benefits, it is important to choose the best among the available social media marketing service providers.