Facebook is a public networking service and web portal that began its journey in the year 2004 and back then it was privately held and operated and privately by Facebook Incorporation. As of 2011, the family of Facebook has more than 600 million active users and it is not just used for connecting people but can also help in marketing your business by paving an opportunity to expand your business online. Doing business online allows you to interact with your existing customers and at the same time to gather new customers more conveniently. Few tips and tricks to understand what Facebook can do to your business will help you to optimize more your business strategy.

The following are a few points to prove how useful Facebook can be for your business:

1. Earn trust by creating a business account on Facebook. Transparency in providing your business information is much needed to gain the trust from the buyers and costumers. Complete information about the manner of your business should be clearly specified to make your business more marketable.

2. Make sure your business profiles agree with that on the terms and conditions provided by Facebook. Business profile should only be for business. Personal information should be discreet a little unless needed.

3. Keep your personal information through private settings.

4. To make your online business be known further try reaching out to twitters and other social networking sites.

5. Get Facebook ads to target your exact audience and be noted by people who are on the hunt for your goods and services. Upload photos of your products to be featured to make your business be more inciting.

6. Create a community around your business by suggesting friends from your colleagues and clients.

7. Create a group or fan page for your products/business and keep it updating on a regular basis with useful information about your business, contact details, newsletters and upcoming events. Also configure your page to function with your mobile device and communicate with users while you are commuting or in a situation where you are have no access to your PC’s or laptops.

8. Edit the settings to make your page publicly searchable which in turn drives in huge traffic load into your webpage or website. At the initial stage of marketing, it helps your business when you interact with each and every individual fan of yours at a one-on-one basis. Send them a personalized message after they’ve become a fan of your fan page. Build a relationship with each fan so that they will become your customer.

9. Use the built-in analytics feature that helps you in tracking valuable metrics such as page views, wall posts, discussion threads, and photo view that allows you to measure and analyze your marketing efforts.

10. Add your Facebook vanity URL to your business cards and email signatures to gain trusting relationships with your business prospects and clients.

Facebook is a great marketing tool for expanding your business and make more profit. Most of the business online caters women and children because these are the kind of costumers that has a very huge populace. Dresses for ladies, shoes for women, fashionable bags, beautiful cosmetics, kid’s apparel, children’s toys and baby’s clothes are mostly featured in the Facebook business site.

An online business will be progressive even more if it will be marketed by a relative and friends to their group of Facebook friends and will even be more convincing when a business site tells stories and videotaped some testimonials of the about the way the business runs and how convenient and how authentic are the products the site are dealing with. These testimonies will add attraction to the business as part of advertising and also those testimonials from the recent buyer will give another proof that the business online someone is dealing with is real.