Tracey Voyce is all about educating business owners about getting real results online. In my podcast with Tracey she covers the following areas about being successful online.

First I asked Tracey what Bloomtools mission is?

" Bloomtools is about working with the small business and what they want to achieve online." Your website should be accessible, and you should have a strategy behind your web presence so you get some results." Tracey said.

Tracey shared with us some of her tips for building a successful online presence. She called it the P’s of a web presence/ online presence.

1. Purpose: What is the purpose? It is no longer just about lead generation. How can I get my existing clients buying more etc.

2.Promotion:How are you going to get people to visit? What tools are you going to use.

3. Persuasion: What do you want your ideal customer to do when they visit? You want your visitors to take action. They need to know who you are what you do and what is the next step? Call, fill out form, download etc

4. Presence online: Build the relationship.

Website building - Tracey shares her advice

1. Find someone that will work on the strategy so you know that the site is going to work and get results.

2. Look for tools that will work with the site as your business grows. You need a system that has the flexibility to grow with you.

3. Understand how much work is involved in choosing updating and maintaining your site, ie WordPress(needs some IT background to maintain) vs Bloomtools (more manageable for small businesses and less hands on).

4. Small businesses now can leverage CRM, Database marketing, SEO and content management system.

How to Build a website for engagement with Bloomtools?

Tracey explained the process of building and online presence with Bloomtools.

1. Initial consultation – understand where you are and where you need to go. What do you need and what is your budget.

2. Creative brief – then the designers can come up with three unique designs

3. Final Design – is produced

4. Populate site with your content. Optimise pages in your site for SEO

This whole process can be as quick of 4-6 weeks from start to finish.

Bloomtools have a free trial version.