Magento is an open source e.commerce solution which is generally used to set up an online store and to complete all the e.commerce operations. This open source solution was first created by Varien and was launched on March 31, 2008. This platform is built on Zend PHP Language and supported by MySQL Database.

In today’s competitive business scenario, Magneto is being the need for all online businesses as it has multi features and also the control over these features. If you want to operate your online business with great control and with great flexibility then Magento can help you a lot. Here are some important benefits of Magento with the the help of which you can easily judge the essence of Magento Application.

● Open Source platform :- Magento is an open source platform. Means it is freely available to all. And this is the best feature of Magento as it lead us to take decision for the customized application development.

● Low Cost :- Magento has very little set-up and running cost. The set-up cost of Magento includes domain name registration cost, hosting cost, and the development of customized theme and extensions cost. The ROI, as compare to this cost is very high and this is the reason to impel us to say that Magento has low cost.

● User-Friendly :- Magento is user-friendly. It is very easy for the merchants to create catalog. He/She can easily add images for a product and also can review a product, manage inventory, order, shipment, and can easily set different payment methods.

● Customer-Interaction :- With the help of Magento you will be too much close to your customer. You can perform all your customer services with great ease. Create an account, custom form, option for different languages and currency conversion are some important features that help you in achieving great customer satisfaction.

● SEO-friendly :- Magento has the option with the help of which we can easily optimize our website. We can also integrate Google Analytic tool in magento to analyse traffic analysis and also to find out customer behaviour for your site.

● Marketing and Promotional tool :- Magento has many marketing and promotional options like Up-Sells, Cross-sell and many more to increase order value and in this way it works as a marketing and promotional tool. Beside this it has flexible pricing option which also generate great leads in marketing and sales.

Apart from these main features site management, catalog management, catalog browsing, product browsing, mobile commerce, international support, checkout shipping, payment, customer account, and order management are other features that lead it to say a complete e.commerce solution.

So if you feel Magento a powerful solution for e.commerce and want to know more about Magento then Experts From India can help you a lot. Experts From India is an India based global IT organization. It has great specialization in Magento development and Design. Experts From India has highly dedicated and experienced team of Magento developers and designers which provides very customized services according to need of customers and uses high and latest technology to accomplish Magento development.