Designing a successful business or e commerce website requires careful planning on the part of the website developers. There are numerous instances of pretty looking and media rich ecommerce sites failing to draw visitors and relatively mundane looking sites witnessing massive site traffic. An e commerce website design is just not about implementing visual elements and interactivity, it requires understanding the psyche of the targeted visitors.

A website design company needs to do the required planning before delving into business website design. The website developers need to consider various aspects of the client site. The layout and theme of an ecommerce site is greatly dependant on the targeted users. A website selling kids product and services should have a different layout and design style compared to that of a site that sells fitness related products. The same thing can be said about the graphics and color scheme used in such a website.

• A website design professional should have to ensure that an ecommerce site made by him does not make the users suffer with slow page load times. Nothing can irritate a website user more than a site that takes forever to load on his web browser! In many countries, broadband internet usage is yet to penetrate the mass. Therefore, the web developers making such a site should use web optimized images that load faster. Using large tables into web pages is not recommended as doing so will only add to page load timing.

• To ensure that an ecommerce site can be visited by the maximum possible number of web users, a website design company needs to make it cross browser compatible. Even though the majority of web users still use IE, the alternatives like Firefox and Chrome have their followers too. The number of Smartphone browser users is also on the rise. The Mac users use Safari browser in general. The web developers will have to design the website in such a way that it loads seamlessly in various browsers and users with monitors having various screen resolution can see the site without hassle. It would be a prudent idea to make a mobile optimized version of an e-commerce site.

• Use of Flash should be done with caution in a business website. It is true that flash is useful for making animations that add to the visuals. However, heavy Flash animations can add to the file size and affect page load time adversely. Flash is not SEO friendly either. Hence, the designers using Flash animation in websites should also offer skip options for the viewers who want content and less of eye candy.

• The web designers making e commerce sites should maintain a consistent look and simple layout in the entire website to make it look professional. The product purchase options and E-carts should be easy to use. The viewers should not face any problem in navigating the site either. To get higher rating by search engines, a website developer needs to implement effective SEO measures in a business website.